A sample marketing plan
Develop a comprehensive marketing plan for an organisation that you are familiar with, covering;
· current marketing situation
· opportunity and issue analysis
· marketing strategy
· action programs
· projected profit and loss statement
A marketing plan is presented with the goal of stimulating demand for the brand Australasian Share Fund Manager (ASFM), by positioning the brand as a quality offering to licensed investment advisers within Australia and New Zealand.
Research indicates that most small to medium advisers are acutely aware of the opportunities presented by the Internet for providing customer service, but lack the knowledge or motivation to develop systems to deliver their services over the Internet. ASFM is an Internet based business engaged in the provision of client portfolio management services for financial and investment advisers.
Current Marketing Situation
Individual participation in the share market has increased dramatically in recent years, from nine percent of the adult population in 1991 to almost half in 1999 (English, 2000). This is due largely to an increasingly sophisticated and aging population, who are enjoying the benefits of compulsory superannuation savings. To meet this demand there has been a proliferation of fiercely competitive, Internet based trading systems that have redefined the way securities are traded.
However, it has become apparent that investors demand the flexibility of being able to manage their financial affairs and the security of professional independent advice from financial advisory and wealth management specialists. Australasian Share Fund Manager (ASFM) satisfies both those needs.
Australasian Share Fund Manager (ASFM) is an Internet based investment portfolio management service, that aims to provide analytical tools that aid the investment decisions and reporting tools that satisfy the accounting and taxation requirements of investors in securities. Although the end user of this service is the individual investor,
... -Sale the electronic devices to help increase visibility as well as accessibility of the Power-Maxx. ControlsWhen implementing a new Marketing plan it is important to have some visible feedback mechanisms and evaluation processes. This is more crucial when introducing a ... the forefront of the birth of a product so new that it has the potential to change the marketplace. This marketing plan addresses the opportunities and the risks involved in making this transition. The following document will provide a description of ...
Market research of the market potential of a chosen product, concentrating mainly on the primary research and developing a research methodology
... Mariampolski (2001), Qualitative Market Research, A Comprehensive Guide, London, Sage McDaniel & Gates (2001), Market Research Essentials, John Wiley & Sons Ltd ... all focus groups and methods in which researchers probe and plan their interview schedules. Conclusion The results of this research project ...
... positioning to a targeted group of consumers who exceed in the millions. Creating an idea and completing a detailed marketing plan showed LTA the effectiveness and reality of the possibilities. Choosing a high-tech organization like eMagin, Incorporated was a brilliant ... drivers and the world may see well over hundreds of millions of drivers with poor eyesight. Phase I of our marketing plan incorporated seniors as a target group. Reflecting societies wants and needs help with new discoveries. "The 65-and-over ...
... social media subject. The timetable of the two day course is as shown in the following tables: Day 1 - E- Marketing Subject Timings E-marketing introduction, e-marketing planning 8 am - 10 am Break 10 am - 11 am Website Design, e ... : this subject will involve an in-depth explanation of the e-marketing mix, core elements of the e-marketing plan, researching the environment and conducting a competitor analysis, identifying customers, targeting and segmenting, determining a positioning and branding strategy. Website design ...
... School Press, 1998 How to Think like the World's Greatest Marketing Minds (Turner, Marcia Layton) Mc Graw Hill, 2000 How to Write a Successful Marketing plan: a Disciplined & Comprehensive Approach. (Hiebing, Roman G. Cooper, Scott W.) NTC Business Books, 1997 ...
... Promotions 636,000.00 Total 1,567,200.00 Evaluation It is the task of management to ensure that the marketing plan is carefully monitored, evaluated and controlled. Typical controls involve setting standards of performance, evaluating actual performance against these standards ...
... is up, the budget will be reevaluated and revised according to the first year sales (Evans & Stroll, 2005). A effective marketing plan involves narrowing down to a specific strategy with quantitative and qualitative screening criteria(University of Phoenix, 2004). There are ...
... in any place. AdvertisingA very famous process of promotion is through advertisements. Advertisements can be very expensive but like all marketing plans, it is not to be classified as a cost but an asset. The expenses for excellent advertisements may be ... to connect to all of the companys clients and not just its basic consumers (Levinson, 1998). Aside from this marketing plans proceed with the objective of determining and improving the mutual connection of the organization to its clients by giving ...