Marketing Plan: Phase IIntroductionThe Home Depot is a well respected company leading the do-it-yourself home repair market. In the demand for better service, Team A has identified a potential project to augment the services provided to customers. This paper will identify the Home Depot Company and its values; define the proposed project; examine SWOTT analysis for implementing the project, and develop a marketing plan.
Organizational overviewBeginning in 1978, The Home Depot was founded by Bernie Marcus and Arthur Blank. , the founders' vision of one-stop shopping for the do-it-yourselfer came to fruition with the help of investment banker Ken Langone and merchandising guru Pat Farrah. The first two Home Depot stores opened on June 22, 1979, in Atlanta, Georgia. The first stores were vast warehouses that dwarfed the competition and stocked much more than the average hardware store at that time. The illusion of more products was created by piling empty boxes on the shelves.
(The Home Depot, Inc., 2009)Mission Statement - organization's basic values and philosophyThe Home Depot, a leader in the home improvement business, is committed to providing the highest level of service and the widest selection of products at the best price. This commitment is driven by the following core values:Ã¢ÂÂ¢Excellent customer serviceÃ¢ÂÂ¢Taking care of our peopleÃ¢ÂÂ¢Giving backÃ¢ÂÂ¢Doing the "right" thingÃ¢ÂÂ¢Creating shareholder valueÃ¢ÂÂ¢Respect for all peopleÃ¢ÂÂ¢Entrepreneurial spiritÃ¢ÂÂ¢Building strong relationships (The Home Depot, Inc., 2009)These values will guide The Home Depot to meeting and exceeding the goals of the company. (The Home Depot, Inc., 2009)Geographic locationThe Home Depot is headquartered in Atlanta, Georgia where all operations, purchasing, and upper management maintain and oversee all areas of The Home Depot organization. (The Home Depot, Inc., 2009) The Home Depot stores can be found all over the United States, Canada, Mexico,