STRATEGIC MANAGEMENT: STRATEGIC CHOICES AND IMPLEMENTATION
Mrs. Carmen M. PÃÂ©rez-De La Matta
Module 5 - Case
MGT499 - Strategic Management
Professor: Dr. Alan Preizer
October 1, 2014
Strategic Choices at Harley-Davidson Motor Company
To complete Module 5 Case Assignment, read the information in the background material, look for more information and review some of your previous readings for this class, and then write a 4- to 5-page report for your professor and the executives of H-D Corporation by answering the following questions:
What strategy (or combination of strategies) did Harley-Davidson use to become such a successful organization?
To what extent has Harley-Davidson's strategy (or combination of strategies) changed over the years, or been constant?
How does Harley-Davidson's strategy (or combination of strategies) "fit" with the environment of the motorcycle industry?
How does Harley-Davidson's strategy (or combination of strategies) "fit" with the internal resources and competencies of the firm?
Based on your analysis and findings, what would you recommend to the executives of Harley-Davidson Motorcycle Corporation?
Note: Reports/assignments will not be accepted without proper citations and references.
Use the sources from the background material together with the sources you find on your own.
This paper should include: An introduction stating the thesis, position, or central theme of your paper, a main body focusing on the key assignment specifications, and a conclusion concisely stating the main points of your analysis and the conclusions you reached.
Harley-Davidson has been a major U.S. motorcycle manufacturer and the leading seller of heavyweight models not only in the American market but it also operates globally, with sales mostly in North America, Europe, Asia/Pacific and Latin America. For Harley-Davidson has been crucial to create business strategies in assuring the company succeeds in a diverse competitive targeted consumer market place. This paper...