Mitsubishi Corporation - Mitsubishi Motors
Organization Theory Group Project
Working Group P2:
- Akshay Gupta - 13303 - Omkar Patwardhan - 13334 - Payal Datta Chowdhury - 13335 - Praveen Kumar Singh - 13339 - Sri Ramya Allani - 13353
Index: About Mitsubishi Corporation ............................................................................................. 3 Vision, Core Values and Objectives .................................................................................... 3 Philosophies, Principles , Policies ........................................................................................ 4 History - a leadership perspective ........................................................................................ 5 Structure ............................................... ............................................... ................................ 8 Mitsubishi Motors ............................................... ............................................... ................. 10 Purposes of Mitsubishi Motors ............................................................................................. 1 0 Mitsubishi Motors Principles ................................................................................................ 11 Corporate Philosophy ............................................................................................................ 11 Corporate Stance ................................................................................................................... 11 Manufacturing Ideals ............................................................................................................ 12 Organization Structure .......................................................................................................... 12 Structural Reforms ................................................................................................................ 14
SWOT Analysis Strengths ........................................................................................................................ 15 Weaknesses ................................................................................................................... 17 Opportunities ................................................................................................................ 18 Threats .......................................................................................................................... 19 Issues Alliance with Daimler-Chrysler................................................................................... 20 Sexual Harassment Case............................................................................................... 22
Corporate Identity - case of cover-ups......................................................................... 24 Business Strategy ................................................................................................................ 25
Technology.......................................................................................................................... 26
Alliances and Collaborations............................................................................................... 27 Cultural Traits......................................................................................................................
27 Exhibits ............................................................................................................................... 28
Mitsubishi Corporation: Mitsubishi Corporation was established in 1954. Mitsubishi Corporation is a global integrated business which operates in many domains including machinery, metals, energy, chemicals, foods, industrial finance, logistics and development, environmental and infrastructure business. Mitsubishi is headquartered in Tokyo with 30 offices in Japan and 195 overseas. Mitsubishi has come a long way from its roots as a trading company. Today it has presence in over 90 countries involving a network of 600 group companies. The Mitsubishi Corporation employs 65975 people through its 419 subsidiaries and 209 affiliates belonging to varied backgrounds and cultures. Vision, Core Values and Objectives: The vision of Mitsubishi Corporation as a entity as per the New Strategic Direction focussing on the organization and its position in 2020 is as follows: Aspiring to double the size of our business by circa 2020. Thus the vision statement is very brief...