Navigation, Look and Feel Paper: Three Beauty and Cosmetics web sites.
Images of beautiful people are everywhere. Beautiful models sell everything in the marketing industry from food to cars. With popular demand for each individual to look their best, the beauty and cosmetic industry is booming. Many consumers look to the Internet for the next big product that will bring them a desired look. (Welch, 2004) This paper will detail three Beauty and Cosmetics web sites (www.comeclean.com, www.marykay.com/suzie.consultant, www.thebodyshop.com). Comparing and contrasting the look feel and ease of navigation of each site.
Look
Looking back in time and seeing how the world is today, the Internet has taken over many markets by advertising through the Internet. One of the many industries being advertised is the beauty and cosmetic market. This industry has evolved, the need continues grow daily. The competition is on the rise with developing a web site that will have that "look" to lure you in. The businesses and consumers are all about shopping on line and getting out the necessary advertisement to market their products. Many people today are shopping the Internet to save time and money. When reviewing beauty products on-line the consumer needs to gain an interest in how those products will look as well as the quality of the product. Showing the product off at best is the way to capture the consumer's interest. When comparing the look of our selected web sites, there were a few similarities with each one. The marykay.com/suzie.consultant and the bodydhop.com sites both had great color and an easy layout to follow. The dynamics of the marykey.com/suzie.consultant site had moving cosmetics to keep your interest of what was new and fresh. The comeclean.com site was nice in color and had great interaction when the site was launched. Keeping the consumer focused on what the product is about. In contrast the...
More E-commerce
essays:
Describes how the "look and feel" differs for the three Web sites. Evaluate the ease of navigation of each Web site.
... is marketed to the consumer. Business Industry ExplanationThe three organizations reviewed in this paper, Dicks Sporting Goods, Inc., the Sports Authority, Inc., and Bass ... , the site shows products that Bass Pro feels will help people succeed in hunting turkeys. That new product is the ground blind ...
Look and Feel of a Website
... business models its about great marketing ideas brought to life in a compelling and engaging form thats useful to people (Wertime, 2003, p. 1). Choosing which site is better able to meet consumers ...
Website: Look and Feel
... Jones Industrial, NASDAQ and S&P 500. This is important because investors want to know what is going on with the market on ... open an account, as well as no inactivity fees. Other comparable brokerages usually require a minimum deposit before you can open ...
EBusiness Web Sites Paper
... the consumer will return to their web site for future business. The following will compare and contrast the look and maneuverability of three automotive web sites. Cars.comAt ... right and the automotive industry does need the Internet in order to move forward. Marketing ToolsEvery ...
Web Site Legal, Ethical, and Regulatory Issues
... Rights, 2005). Per Expedia.com's privacy pledge, Expedia utilizes systems that are configured with data encryption and industry standard firewalls to protect consumer information. To ensure safe sending of personal information over the Internet, Secure Socket Layer (SSL) protects the ...
ECommerce - Levi Strauss: key reasons for the failure of its B2C site, consider and explain how the company might have utilised its existing B2B e-commerce to expand successfully to B2C
... young people, the company set up a community orientated web site that would enable feedback from consumers that would lead to marketing decisions (Oz, 2002 p141). Levi's expected that the site would help set them apart from competitors (Olsen and ...
On-line Recruiting - This paper was an assesment in which I was to asses an online recruitment service
... their information. That means that just about anyone cruising around the Internet can discover their work history, addresses, and the phone numbers of people they are involved with. In all, if done correctly, recruits can safely use the Internet to provide ...
Modern Travelling
... to meet the needs of the rapidly growing online travel industry. Orbitz Worldwide has over 1,600 employees and is located in 20 different countries. The airline investors in ...