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Nike Advertising Campaign
The "Unleash Your Potential" advert from NIKE Corporation
This paper is going to examine advertisement campaign concepts or themes. The paper is going to use an example of "Unleash Your Potential" advert that is meant to advertise NIKE new running shoes that it has manufactured. The paper is going to examine the reasons behind the idea, and how the research was done to arrive at the concept. It will further examine the possible target market of the product, the current competition from other industry players, and the target audience of the advert. Another aspect that will be analyzed is the chosen outlets to meet the target. In addition the paper will examine the image the company wants to portray through its products, the media choice of advertising and finally, make a conclusion that advertisement is vital in this competitive market.
Advertisement is a powerful educational means which is has ability of reaching and inspiring large audiences. Advertisement can not be limited to commercial purposes alone; it is such powerful that it has to be also used for public interest. Advertisement is an old marketing tool, that provide means of communicate the need to buy services and goods. In style advertisements represents the way the society develops, and it is dynamic as it is ever going through changes. It offers new products and services on the market using new techniques and communication media. The advertising business is big and always growing. According to TNS media intelligence, in America alone, advertisement expenses reached $ 144.32 billion in 2005. in another report by Price Water House Coopers titled "global entertainment and media outlook: 2006-2010" global spending on advertising was estimated to be $385 billion, and the firm projected that, the...