Tera Tech Benchmarking WorksheetTask A: Problem/Opportunity StatementInstructions for Task A: In the Response row, write out the problem/opportunity statements for the scenario for each of the team members.
Response to Task A: Eve - TeraTech will continue to be competitive within their industry by creating new technology, internally organizing to ensure new demands are met while creating new marketing strategies for their current and future products to provide extraordinary customer service..Tiffany - Mike -Erin -Generic Benchmarking-The purpose of generic benchmarking is to identify potential solutions to the problem statements defined in Task A. You will do this by looking at how companies in other industries have dealt with similar issues.
Topic A: Environmental scans to identify generational needs.
Instructions for Topic A: In the Response row, each team member must identify at least one company that has faced and addressed similar situations (successfully and unsuccessfully).ÃÂ·In the Response row, identify whether the company has been successful or unsuccessful.ÃÂ·In
the Response row, summarize your key findings for the company as they relate to the scenario.ÃÂ·In the Response row, identify at least one alternative solution for TeraTech from each company researched.
Response to Topic A: Team Member Eve:Successful Company - American ExpressAmerican Express is a worldwide travel related service company. American Express works with both consumers and business with their financial planning as well as offers numerous amounts of credit card products and travel assistance. They have many products and services that are used throughout the world by consumers and businesses. As American Express moves towards the future, like most credit card companies, they want to be competitive and responsive to the needs of the consumer. American Express sends out customer service surveys to the card members that call in to the telephone service center. The surveys are sent out randomly with...