The purpose of this paper is to research three separate organizations that represent three different economic sectors, and provide a description of the need for customer driven quality in each organization. A comparison matrix will be constructed outlining the differences between strategic roles of Total Quality Management (TQM) within each of the organizations. The organizations focused in this paper represent a manufacturing sector, a service sector, and a nonprofit sector. Each sector has different values in quality of customer relations in addition to strategic roles of Total Quality Management.
The first organization is the American Red Cross which represents the non profit sector. The American Red Cross is a non profit organization that was founded in 1881 by Clara Barton and since that time has been the nation's premier emergency response organization. The American Red Cross has close to one million volunteers and 35,000 employees throughout the United States.
The organization has over 800 local chapters with the headquarters in Washington, D.C. The main goal of the American Red Cross is customer service. The organization was designed to provide humanitarian services and aid victims of devastating natural disasters.
The American Red Cross developed six areas of expertise. Each area was based on the needs of the world's most susceptible people and the responsibility of the organization to provide humanitarian assistance. (American Red Cross)Ã¢ÂÂ¢Emergency Disaster ResponseÃ¢ÂÂ¢Primary Health Care ProgramsÃ¢ÂÂ¢Feeding ProgramsÃ¢ÂÂ¢Tracing and Red Cross MessagesÃ¢ÂÂ¢Helping Our Red Cross PartnersÃ¢ÂÂ¢Dissemination of Internal Humanitarian Law.
The main focus of the American Red Cross is the people they help, their customers. In 2006, almost 22 million services were rendered to individuals. (American Red Cross) The American Red Cross not only provides services to that in need due to natural disasters, but also provides training in first aid and CPR. The American Red Cross takes...