Essays Tagged: "krave"

Advertising Critique on "Krave" snack bar

Advertising CritiqueA Kellogg print advertisement for its new "Krave" snack bar was chosen for this assignment. The print ad appeared in the Men's Health Magazine, ... d tries to create emotional bonding between the brand and the target consumer. "One bite of Kellogg Krave bar, and you will understand" is a powerful statement, it evokes an emotional bonding, an unde ... mfort by implying the health aspect and the words, "Love Child", ecstasy, sinful, and the tag line "Krave something better" projects an image of excitement and fantasy. The same sources that are used ...

(4 pages) 164 1 5.0 Nov/2003

Subjects: Businesss Research Papers > Marketing