Essays Tagged: "Krispy Kreme"
Can the global strategy be used for service industries?
identification and loyalty similar in nature to highly successful existing brands within the market.Krispy Kreme is planning its initial attempt at global expansion. The company has entered into a par ... . The terms of the deal will provide the U.S. based corporation with a thirty-four percent share in Krispy Kreme Doughnuts Eastern Canada, Inc. Scott Livengood, president and chief executive officer s ...
Subjects: Businesss Research Papers > Management
Project Management strategy.
Krispy Kreme Doughnuts, Inc.July 21,2003.Business Plan Group # 3This document contains confidential ... an Group # 3This document contains confidential and proprietaryInformation belonging exclusively to Krispy Kreme Doughnuts, Inc.Scott A. LivengoodChief Executive OfficerKrispy Kreme Doughnut Corporati ... odChief Executive OfficerKrispy Kreme Doughnut CorporationPO Box 83Winston-Salem, NC 27103or 1-800-4KRISPY (1-800-457-4779)This is a business plan. It does not imply an offering of Securities.Krispy K ...
Subjects: Businesss Research Papers > Management
Starbucks Marketing Analysis
CUSTOMER ANALYSISSince the market for doughnuts is quite extensive, Krispy Kreme Doughnuts, Inc. has set new standards for the business as a whole. By targeting certain ... the business as a whole. By targeting certain segments of the market, as opposed to mass targeting, Krispy Kreme is able to capitalize on those specific segments. By practicing this strategy, Krispy K ... he top of the "doughnut business." Ted Levitt would of course correct that statement by saying that Krispy Kreme is not at all in the doughnut business. We agree. Krispy Kreme is actually in the custo ...
Subjects: Businesss Research Papers > Marketing
Krispy Krème Doughnuts. A harvard business school finance case study
Krispy Krème DoughnutsObjective:To develop an investment recommendation for Krispy Krè ... assessment of the future financial health of the firm be made.Based on the case, it is evident that Krispy Krème Doughnuts opened to the public with a boom, with its share prices rising form $5 ... n the value of their shares are commendable. However, now the issue faced by the company is whether Krispy Crème Doughnuts will be able to sustain this growth. The revenues form all sources, co ...
Subjects: Businesss Research Papers > Case Studies
The Krispy Kreme doughnut recipe
The Krispy Kreme doughnut recipe could possibly be the most wanted recipe in the world. The recipe is ke ... ipe is kept locked in a safe at a plant in North Carolina, where the dough mix is made. None of the Krispy Kreme employees know the ingredients of the dough, including the franchisees. The dough is ma ... f the dough, including the franchisees. The dough is made at the plant and sent out to the 200 plus Krispy Kreme shops. At these locations the dough is mixed with the yeast and made into the famous do ...
Subjects: Humanities Essays > Language Studies > Writing
Krispy Kreme # 1
Introduction to Business and Technology SUMA04 - sect MKrispy Kreme CasePart 1August 1, 2004COMPANY OVERVIEW AND INDUSTRY OUTLOOKThe principal business of ... OUTLOOKThe principal business of Krispy Kreme Doughnuts, which began in 1937, owned and franchising Krispy Kreme doughnut stores make and sell over 20 varieties of premium quality doughnuts, including ... o more fully utilize production capacity.SALES AND OBJECTIVESResponses from customers indicate that Krispy Kreme's doughnuts are enjoyable and an excellent reputation has developed. Inquiries form pro ...
Subjects: Businesss Research Papers > Case Studies
Culture to All
ced doughnut. This may be a rare scene for any store in any industry, but it is almost a routine at Krispy Kreme Doughnuts. Krispy Kreme Doughnuts, through its dramatic production and selling process, ... production and selling process, has created customers with absolute loyalty and enthusiasms for the Krispy Kreme brand. With its specified strategy and culture design, Krispy Kreme created a unique cu ...
Subjects: Businesss Research Papers > Case Studies
Krispy Kreme
Krispy Kreme has been in the doughnut business for over 64 years and has been a specialty retailer f ... business for over 64 years and has been a specialty retailer for doughnuts from the very beginning. Krispy Kreme implements a differentiation strategy, attempting to distinguish their donuts based on ... atre then served the newly baked treats hot and fresh. The bright neon light that shines from every Krispy Kreme location reads "Hot Doughnuts Now," is one of Krispy Kreme's key marketing strategies. ...
Subjects: Businesss Research Papers > Management
Krispy Kreme
don't go as planned. They also take stride in uncertainties and treat unexpected events as the norm.Krispy Kreme emphasis on producing a quality doughnut enhances their relationship with the customer, ... any. The "Hot Doughnuts Now" sign serves as their biggest signal to the freshest doughnuts offered. Krispy Kremes understand that customers value freshness, quality and consistency when it comes to do ...
Subjects: Businesss Research Papers > Management
Global Market Analysis: Krispy Kreme in Hong Kong
Company HistoryKrispy Kreme was established in 1937 by Vernon Rudolph who left the family business, taking with him ... sh, a doughnut making machine and the secret yeast raised doughnut recipe. Rudolph opened the first Krispy Kreme doughnut shop in Winston- Salem, North Carolina. Rudolph took on two new partners and r ... or "fresh baked" donuts increased, they cut a hole in the building to sell to passer byes. By 1950, Krispy Kreme had 29 shops in 12 states. By 1960, they standardized all Krispy Kreme shops with the g ...
Subjects: Businesss Research Papers > Case Studies
Krispy Kreme - An Integrated Analysis
The principal business of Krispy Kreme Doughnuts, which began in 1937, owned and franchising Krispy Kreme doughnut stores make ... o more fully utilize production capacity.SALES AND OBJECTIVESResponses from customers indicate that Krispy Kreme's doughnuts are enjoyable and an excellent reputation has developed. Inquiries form pro ... . Inquiries form prospective customers suggest that there is considerable demand for their product. Krispy Kreme's marketing strategy is to aggressively enhance, promote and support the fact that thei ...
Subjects: Businesss Research Papers > Case Studies
Krispy Kreme -- International Expansion discussion
f prepackaged, heavily processed “ready meals”(www.foodstandards.gov.uk).Founded in 1937, Krispy Kreme Doughnuts has enjoyed wild popularity, currently selling over 7.5 million doughnuts a d ... gdom, particularly in light of the trends in breakfast habits. Expanding internationally by opening Krispy Kreme franchises in the U.K. ideally will help increase long-term growth and profits, maximiz ...
Subjects: Businesss Research Papers > Case Studies
Analyzing a Company's Financial Health
make use of a number of loosely related disciplines to present and analyze data.Financial Analysis-Krispy KremeThe net profit margin at Krispy Kreme grew from below 10 to nearly 20 per cent between 2 ... y data makes the company's operating leverage all too evident. In the six months ended August 2004, Krispy Kreme shows a net loss of $18 million, which compares very poorly with last years net income ...
Subjects: Businesss Research Papers
Krispy Kreme
Krispy Kreme's doughnut products belongs in the bread and roll market of the retail food industry. T ... rket. Pricing remains low due to competition, but focus is on loyal niche consumers, especially for Krispy Kreme which has received almost cult status in many areas.Promotion of Krispy Kreme's product ... ion by 2007. This does not include grocery stores, convenience stores, or big box retail segments ("Krispy Kreme Doughnuts"). The company itself is moderately vertically integrated, handling distribut ...
Subjects: Businesss Research Papers > Accounting
Krispy Kreme
Krispy Kreme Doughnuts, Inc. is a retailer and wholesaler of doughnuts. Its principal business is ow ... s, Inc. is a retailer and wholesaler of doughnuts. Its principal business is owning and franchising Krispy Kreme doughnut stores where over 20 varieties of doughnuts, including its Hot Original Glazed ... azed, are made, sold and distributed and where an array of coffees and other beverages are offered. Krispy Kreme began a single doughnut shop in Winston-Salem, North Carolina on July 13, 1937, where V ...
Subjects: Businesss Research Papers
The Health of Krispy Kreme
�PAGE � �PAGE �6� The health The health of Krispy KremeDawn PattenACC/226 Managerial Accounting11/25/07The health of Krispy KremeThere are five ... /25/07The health of Krispy KremeThere are five different analyses used to determine the health of a Krispy Kreme such as depreciation analysis, company stock analysis, cash flow statement analysis, in ... is, and management analysis. With using these five analyses we will look at the financial health of Krispy Kreme Doughnuts, Inc through selected financial statement information from the year 2001 to 2 ...
Subjects: Businesss Research Papers > Accounting
Krispy Kreme Case Study
Krispy Kreme Doughnuts Inc.In 2000 Krispy Kreme Doughnuts had one of the most successful initial pub ... pularity among people who had never even tried its products. But in only five short years following Krispy Kreme went from a company with huge potential and high expectations to one with serious going ... ahead of itself too fast, and couldn't keep up with its own expectations.At the turn of the century Krispy Kreme was a company which was doing fairly well financially; they were low in debt and high i ...
Subjects: Businesss Research Papers > Case Studies
Writing Exercises
which paid off well.Whether you are indulging in a doughnut factory in New York City or California, Krispy Kreme Company's want to indulge in their donut delights with great satisfaction. The company ... inuous quality in their products by carefully controlling every step of their processing structure. Krispy Kreme tests all raw ingredients against established quality standards, and every wheat flour ...
Subjects: Humanities Essays > Language Studies > Writing
krispy kreme instructor manual notes
CASE 8-12-KRISPY KREME DOUGHNUTS, INC.Teaching NoteSynopsis and ObjectivesSuggested complementary cases in fin ... ," (UVA-F-1484)This case considers the sudden and very large drop in the market value of equity for Krispy Kreme Doughnuts, Inc., associated with a series of announcements made in 2004. Those announce ... 2004. Those announcements caused investors to revise their expectations about the future growth of Krispy Kreme, which had been one of the most rapidly growing American corporations in the new millen ...
Subjects: Businesss Research Papers > Case Studies