Essays Tagged: "marketing department"

The Career of a Public Relations Officer

The Career of a Public Relations OfficerMarketing has always been an interest of mine. Whether I'm the one buying, or the one selling, I hav ... With this it mind, it goes without saying that the career path of my choice has always been in the marketing department. After doing some research, I found that the job of a Public Relations (PR) off ... tions (PR) officer would be most suitable for me.Combining the social elements of this job with the marketing concepts makes this job perfectly ideal for someone who is as socially-inclined as I am. T ...

(2 pages) 163 0 4.4 Mar/2003

This is an essay on Norelco's shopping cart investment plans. Its was for a marketing class

Marketing"North American Philips Lighting Corporation:Project shopping Cart"The Project Shopping Car ... s goal was to get the light bulbs in grocery and food stores under the Norelco name.The director of marketing for the North American Philips Lighting Corporation (NAPLC) was John Hays. John Hayes work ... r the Westinghouse Electric Company for 12 before taking this project on in 1978. Everyone from the marketing department to upper managers thought the program was going to be a huge success in introdu ...

(3 pages) 50 0 3.7 Mar/2004

At the request of the Board of Director's, the economics' and marketing department created a report for shareholders to examine the economic and business impact of

IntroductionAt the request of the Board of Director's, the economics' and marketing department created a report for shareholders to examine the economic and business impact o ... ay messaging based on ReFlex technology. Remote e-mail products, according to Wynn Saggus, Skytel's marketing communications director, are gaining broad retail interest and distribution (Jetter, 2000) ... consolidated delivery channel, which if properly used can provide tremendous advantages in terms of marketing.Assess the competitive reaction to the suggested price reductionWith the online billing se ...

(31 pages) 496 0 4.9 Apr/2004

Difference between marketing and sales

What's The Difference Between Sales & Marketing?Many people mistakenly think that selling and marketing are the same-they aren't. The mark ... and delivering the product into the hands of the customer.So, Selling is one activity of the entire marketing process.Selling is the act of persuading or influencing a customer to buy (actually exchan ... ng or influencing a customer to buy (actually exchange something of value for) a product or service.Marketing activities support sales efforts. Actually, they are usually the most significant force in ...

(3 pages) 163 0 4.3 Apr/2004

Critical Thinking Case Study

ion.DiscussionWork-Related ProblemBarbara has been employed with her company for eight years in the marketing department. She always worked diligently and has advanced her knowledge and skills as nece ...

(5 pages) 296 0 3.7 Apr/2004

As a team player in the organization

s technique.Our company is Kazakhstan leading communication operator Kazakhtelecom. I am working in marketing department, my business is to create effective message about new services and to deliver t ... l team must be formed to solve out the most appropriate way to increase customer awareness.Chief of marketing department was set as a team leader; he set priorities and goals of new campaign to increa ...

(5 pages) 159 0 3.0 Jul/2004

Subjects: Businesss Research Papers > Management

Sport-Trax Case study

ughborough University, it had become one of the three main players in the field with its particular marketing strategy. And during the past six months, Sport-Trax had put much effort as possible to wi ... ing the past six months, Sport-Trax had put much effort as possible to win the bid.By analyzing its marketing strategy, product service and competitors in the same market sector, it seemed that Sport- ...

(13 pages) 94 1 4.0 Aug/2004

Operation schedule

TIONThe information has been categorized into 3 sections showed as follows:At the time of issuing a marketing forecast, marketing department will issue an instruction which will authorize the manufact ... ents and so on. Apart from adjusting downwards, it might be given extra working hours so as to meet marketing demand. So the possibility of adjusting upwards does exist in an operation plan. Those adj ...

(6 pages) 97 2 3.8 Mar/2005

Public Relation Campaign Stage 1

AbstractHoping to make its way into another market, XXX-XXX, Inc.'s marketing department wants to manufacture a safe room out of the current cell module molds. With som ... the current cell module molds. With some minor form modification, team work, and presentation, the marketing department feels the opportunity for increased revenue and better satisfied customers is i ... nment with the future trend being a sluggish market? This team, which will now be referenced as the marketing department, wants to offer management the idea of creating a safe room/storm shelter for c ...

(7 pages) 90 0 4.3 Mar/2005

Subjects: Businesss Research Papers > Management

Improved Process and Data Collection Paper.

ision station programming for every time slot for airtime period locally and nationally. The sales, marketing and promotions departments collect all of the information. The sales/marketing department ... ates and forecast the data for the presentation. Before the actual book breakout meeting, the sales/marketing department has their meetings to discuss what will be covered during the station meeting. ...

(2 pages) 251 0 4.3 Jan/2006

Subjects: Businesss Research Papers > Management

Organisation Business Management: Team- Based Structures in Natural Food Manufacturing SDN BHD.

any is stagnant for the past few years. Albeit good performance in its sales, the manufacturing and marketing department employees are not able to keep up with high demand in the market. NFM tried to ... .Changes have to be made after realizing the setbacks of functional structure in the production and marketing department. Somehow, converting the current practiced or organization structure is very mu ...

(16 pages) 224 0 5.0 Jan/2006

The marketing department of Mtone Wireless Inc

1.0 IntroductionIn past years, the marketing department of Mtone Wireless Inc built strong barriers around the various marketing integr ... nt communications budgets, different views of the market, and different goals and objectives. These marketing people failed to recognize that the wide range of marketing and promotional tools must be ... ually, in the latter 1990s, many companies had already been moving toward the concept of integrated marketing communications (IMC), which involves coordinating the various promotional elements along w ...

(5 pages) 52 0 3.0 Feb/2006

Perceputal Marketing MKT 421: Thorr Motorcycles

mber of sellers or an oligopoly (Wikipedia, 2006). With such a small number of competitors, Thorr's marketing department will need to know their customers. One tool of evaluation is perceptual maps in ... s paper will review a recent situation at Thorr Motorcycles, which was recorded in a simulation.The marketing department will need to need to choose four fundamental parameters that are relevant to th ...

(4 pages) 593 0 4.0 Apr/2006

Marketing Mix - Describe the elements of the marketing mix. MKT/421

IntroductionMarketing mix is the s ....What is Marketing? Well so far my understanding from the information I ha ... .What is Marketing? Well so far my understanding from the information I have reviewed in regards to marketing, is that marketing is the basic process by which a product or service is determined, then ... ct or service is determined, then it is priced, promoted, and distributed to consumers. Overall the marketing of a product is the defining action in which a company determines what needs have to be me ...

(2 pages) 755 0 2.0 Apr/2006

Course Start regarding the definition of marketing.

An online source for business and education information defines marketing as producing products and services to meet needs including price, distributing, and promot ... vices to meet needs including price, distributing, and promoting products for a profit. (LearnThat) Marketing is a core component of our business in the sense that it generates a base line for nearly ... se that it generates a base line for nearly every other department within our company. In our text, marketing is defined as a set of activities performed by organizations and a social process. (McCart ...

(3 pages) 37 0 3.7 Feb/2007

Defining Marketing Paper - Personal definition of Marketing & definitions from two other sources.

Marketing is not an easy thing to define. The first thing that comes to my mind is that marketing is ... ct audience. Part of my job as a branch sales manager is making sure I'm the connection between our marketing department and my sales staff. Since it is such a big company, things are broken down. Our ... marketing department is in charge of researching our products and audience. They then provide these marketing leads to the management team, which then distributes them to the sales department. From th ...

(3 pages) 357 0 4.7 May/2007

Critical Thinking Executive Summary

as well for their technology so AcuScan must quickly get to market. Initial research by the AcuScan Marketing Department shows that there are no competitors with the technology to develop a similar ap ... ite ready for late August. Initial projections:Due to flexibility and power of OS for the iScanner, Marketing and Product Development sees that the project would require minimal effort by staff.Cost p ...

(3 pages) 989 0 3.8 May/2007

Kraft General Foods

market share in the last years has been to increase, for that, it is of special relevance that the marketing department continue with aggressive marketing to keep up with the trend by developing plan ... wn but overall the effect appears to be positive according to our regression analysis and the trade-marketing manager (Appendix A). The effect of advertising, trade deals and in-pack premiums on adult ...

(6 pages) 42 0 0.0 Jan/2002