Essays Tagged: "New product development"

Answers the question: Why are businesses advised nowadays to have a marketing orientation? (Cases relating to NVidia and the WAP consortium.)

dfx, reigned supreme. Almost every single 3D accelerator bought was made by 3dfx.Although Nvidia, a new company just entering the market, had dabbled with graphics acceleration before, it was not unti ... makers, were flocking to the chip and Nvidia produced them in heavy numbers and later shifted to a new production plant that allowed them to lower production costs significantly.Other new companies s ...

(11 pages) 159 0 3.4 Nov/2002

Subjects: Businesss Research Papers > Marketing

Business Suppoet Systems - Implementing a Decision Support Systems within a company.

d that innovation is a key motor of economic change, as it stimulates intense forms of competition. New products command a premium price, and as others seek to replicate those innovations to improve t ... ovations diffuse widely into the economy, increasing general well-being. Innovation is partly about new products, but more importantly, innovation concerns building capacity to make profitable changes ...

(10 pages) 497 2 4.3 Jul/2003

Subjects: Businesss Research Papers > Management > Management Planning & Decision Making

Answers to the 3M Business Case published by Harvard Business school.

to back it up; 3M is serious about innovation. The organizational requirements for such corporate renewal are demanding and management plays a significant role in encouraging intrapreneurship. Because ... ts belong to divisions and technology belongs to the company, 3M is able to continually innovate on new products by utilizing existing technologies. It is important for divisions to focus on different ...

(2 pages) 282 0 4.0 Jul/2003

Subjects: Businesss Research Papers > Case Studies

Z Glass.

c direction. These deliberations created a reemphasis of the technical competence of the company in new product development and a focus on process excellence and productivity. A major step in the new ... ransfer of products from R&D to production. After laboratory development and prototype testing, new products were assigned to an M&E products team that designed any new equipment required, and ...

(7 pages) 101 0 2.4 Oct/2003

Subjects: Businesss Research Papers > Case Studies

Bell Mason Diagnostic Explanation and detailed descriptions.

(0-? Months) - The Company's starting point. Can be initiated for a market need, technology need or product need, but it requires the drive of a core group.Stage 2: Seed - (3-6-12 months) - The purpos ... ensure that any critical technology is under control to move to stage 3.*They must create a cursory product definition so that the market can be assessed*They must product a realistic business plan, w ...

(6 pages) 48 0 0.0 Oct/2003

Subjects: Businesss Research Papers > Management

Product Development, a look inside the process.

New Product Development can be defined as the process of innovating and inventing new ideas and conc ... process of innovating and inventing new ideas and concepts, with a view to developing a successful new product in the anticipation of customer needs. The process of New Product Development involves v ... n their markets. In doing so, the firm can have another product to rely on, or they can introduce a new product, when competition from other firms is heavy. Secondly, innovation is compulsory for the ...

(5 pages) 279 0 4.6 Mar/2004

Subjects: Businesss Research Papers > Marketing

Case analysis of Callaway Golf Company

The key issues concerning Callaway Golf Company are:*Relationship with its retail partners*New product development*Marketing strategyProblem:Callaway has experienced its first loss of $ 27 mi ... ors had finally caught up to CGC'S superior R & D capabilities and are flooding the market with new products and promotions, raising the bar for consumers on when to replace their equipment.Callaw ...

(5 pages) 540 1 4.5 Apr/2004

Subjects: Businesss Research Papers > Case Studies

Ansoff matrix

uct, repositioning the brand, and so on. However, the product is not altered and we do not seek any new customers.Market DevelopmentHere we market our existing product range in a new market. This mean ... roduct range in a new market. This means that the product remains the same, but it is marketed to a new audience. Exporting the product, or marketing it in a new region, are examples of market develop ...

(1 pages) 167 2 2.3 May/2004

Subjects: Businesss Research Papers

Competitors forces, case study of Agriculture market in Saudi Arabia

ng and sales materials.Also analyzing each competitor's products and services will help to plan for new product development or service offerings.In this way the company will make a competitive strateg ... k.Also NADEC used the media to promote its product by make advertising throw Televisions, Radio and Newspapers.2.3.4-Place (distribution):It means look at the area of coverage, location and way of tra ...

(8 pages) 93 0 3.0 May/2004

Subjects: Businesss Research Papers

AucScan, Inc. Case Study

AcuScan, Inc. Case StudyI am newly hired Vice President of Organizational Development, and will be responsible for creating the O ... ng the Organizational Development department over the coming year. This company is trying to find a new product based on their technology, a retinal scanning system, because revenues have been droppin ... ng system, because revenues have been dropping. Two members of the management team have suggested a new product for a new market, but the manager of Product Development has refused to cooperate. This ...

(7 pages) 1742 1 3.5 Jul/2004

Subjects: Businesss Research Papers

Promotion Strategy at Gillette

4a). This paper discusses the Gillette razor brands. It discusses why Gillette invests heavily in new product development and promotion and outlines the company's product and branding strategies.... nd outlines the company's product and branding strategies.In January 2004, Gillette launched its newest razor product, a redesign of the Mach3 product called the M3Power. The M3Power razor include ...

(4 pages) 237 1 4.5 Sep/2004

Subjects: Businesss Research Papers > Marketing

Three Takes on New Product Development

Three Takes on NPDGlobal Product New Development(NPD): whether you want to chase emergin markets, source leading-edge technology or j ... ergin markets, source leading-edge technology or just achieve economies of scale, the world-view of new products looms as one of the top challenges foe most manufacturing companies today. The followin ... actitioners and researchers of gobal product marketing team at The Rochester Institute Technology's New Product Development Forum.Xerox:Speaker from Xerox emphasized how common goals are central to an ...

(2 pages) 182 0 0.0 Nov/2004

Subjects: Businesss Research Papers > Marketing

The advantages Concurrent Engineering

Concurrent engineering is a new and flexible way of developing products that allows the company to gather information from all t ... F Larcker 1997)In addition, concurrent engineering allows a company to apply technical solutions to new products at faster rate and aid the company to effectively modify their products. Feedback from ...

(2 pages) 54 0 2.3 Nov/2004

Subjects: Businesss Research Papers

Ne Product Development - Critical Analysis of Article in IJOPM

IntroductionThe traditional approach to new product development (NPD) can be described to start and end with the customer (Slack et al., 200 ... aving an internal company view to external market view.The article titled, Customer Support and new product development (Goffin & New, 2001), takes us a step further in the approach to NPD. It dis ... by the authors to understand the importance of evaluating the customer support requirements during new product development (NPD) stage. They stress how important it is to include customer support re ...

(10 pages) 144 0 4.0 Mar/2005

Subjects: Businesss Research Papers

Peter Browning

r. The White Cap Company was involved in a lot of areas: in closure production and distribution, in new product development, and in design of cap-making and capping machinery In 1954 White Cap[ came u ... e officers of the Continental Group who thought White Cap had been stagnating and not responding to new market challenges. They supposed Browning would certainly be a person to bring fresh energy and ...

(6 pages) 84 0 5.0 Apr/2005

Subjects: Businesss Research Papers

Jollibee Foods Corporation Strategic Management CAse proper and case analysis

keep on coming, Tony Tan had to think like the 'big guns', his empire's development was a series of new Product development, Advertising, Acquisition and Expansion campaigns.Today, the Jollibee Foods ... onsumer spending," he related in 1999.Amid the slowing revenue growth, Jollibee must constantly tap new sources of revenue here and abroad, keep opening stores, cut cost, sharpen its focus, and improv ...

(28 pages) 434 0 5.0 Feb/2006

Subjects: Businesss Research Papers > Case Studies

Business Support System

d that innovation is a key motor of economic change, as it stimulates intense forms of competition. New products command a premium price, and as others seek to replicate those innovations to improve t ... ovations diffuse widely into the economy, increasing general well-being. Innovation is partly about new products, but more importantly, innovation concerns building capacity to make profitable changes ...

(10 pages) 75 0 5.0 Jun/2006

Subjects: Businesss Research Papers

New Food Product Development - Chilled Dessert For The Healthy Eating Sector

n and product re launch as well as product innovation. Fuller (1994) added to these variations of a new product, he pointed out that re-formulation of existing products has a high probability of techn ... n of existing products has a high probability of technical success. For this reason, this method of new product development was utilised in the project. It was decided to make a variation of a dessert ...

(21 pages) 150 1 4.3 Sep/2006

Subjects: Businesss Research Papers > Case Studies

The Business Enviroment

stomer awareness of the product leads to increased profit levels therefor, the ability to introduce new products. With the new products available, comes increase in employees, and task specializations ... t, but using better technology. E.g. John Martins have failed during post maturity due to a lack of new products; customers could drive half the distance and buy the same product, plus get better serv ...

(2 pages) 20 0 3.0 Oct/2001

Subjects: Businesss Research Papers

Analyzing Individual Features of Newscasts

The composition of a daily television newscast is developed through a complex web of highly detailed decision making processes. Hundreds o ... of various options between which stories will be included in the local, national and international news segments. Newsroom staff must decide what will be included in terms of top stories, special rep ... ill be included in terms of top stories, special reports, and most importantly, the regular feature news segments – all of which are based on assumptions of viewer preferences. Television program ...

(10 pages) 17 0 1.0 Feb/2008

Subjects: Businesss Research Papers > Markets & Exchanges