Essays Tagged: "pricing strategy"

Food Lion Inc.

rovide convenience.A microscopic look at Food Lion shows that their principal strength is their low pricing strategy which gives them a competitive edge. On the other hand, Food Lion's sales are relat ... d Lion's main problem was that it had an unbalanced marketing mix. It focused it efforts toward the pricing portion, but failed to also accentuate the product, promotion, and distribution areas. Sympt ...

(13 pages) 431 0 3.5 Nov/1996

Subjects: Businesss Research Papers > Marketing

Marketing Plan for development of Multi-Cultural Calendar.

ures/specifications5.1.1Specification5.1.2 Packaging5.1.3 Branding5.1.4 Attributes5.1.5 Benefits6.0 Pricing Strategy6.1 Market strategy for distribution and promotion6.1.1 initial pricing strategy6.1. ... Market strategy for distribution and promotion6.1.1 initial pricing strategy6.1.2 After January 03 pricing strategies6.2 Projected profit and loss statement6.3 Controls6.3.1 How will you monitor prog ...

(16 pages) 309 0 4.0 Aug/2003

Subjects: Businesss Research Papers > Marketing

Forecasting Market Demand.

g market demand.What the market place has in store for ListenSoft as far as production capacity and pricing strategy forecasted as follow;Industry TrendsComparablesResearch75000 units100000 units12500 ...

(1 pages) 452 0 2.7 Jan/2004

Subjects: Businesss Research Papers > Marketing

Shopping in a traditional retail store, Loblaws, versus a box store, Costco/Club Price

ection of competitors out there on the market, those being; inventory, selection, variety, quality, pricing strategy, in store merchandising, promotions, advertisements, personal selling, customer ser ...

(3 pages) 117 0 3.7 Mar/2004

Subjects: Businesss Research Papers

CASE ANALYSIS--Warner-Lambert Ireland : Niconil

s, there were critical problems that should be solved before launching the product as follows:Which pricing strategy would be appropriate for the new product?What would be the most effective marketing ... would be the most effective marketing communication strategy for the new product?Because effective pricing strategy would be directly related to the companies' actual sales and profits, in this case, ...

(10 pages) 169 0 4.0 Apr/2004

Subjects: Businesss Research Papers

Celestial Seasonings Case Study

and sustains loyalty by increasing customer involvement. Celestial Seasonings uses its penetration pricing strategy to have a competitive advantage over Lipton and Bigelow. It lost $3 million in 1993 ...

(1 pages) 36 0 2.5 Apr/2004

Subjects: Businesss Research Papers > Case Studies

Pricing Stratagies

Pricing StrategiesIn today's world of cutthroat competition among companies, pricing is very importa ... factors that decide the profitability and overall existence of the company. As one of the four p's pricing strategically is important to the company. As price is affecting both the number of sales an ... rice is affecting both the number of sales an organization makes and how much money it earns, right pricing is one of the key factors of success for a product as well as the company which manufactures ...

(4 pages) 594 0 4.4 May/2004

Subjects: Businesss Research Papers > Marketing

TAG Heuer Asia Strategic Marketing Plan

ities.The initial product lines will be modern, simple watches, targeting both male and female. The pricing strategy will be based upon using prestige pricing.The upscale watch market in Hong Kong is ... ssional sports characteristics, symbol of success, personal quality of competitivenessPricePrestige pricing - high pricing to promote the quality and prestige concept as purchasing motivatorsPerceived ...

(5 pages) 222 1 4.5 May/2004

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Pricing Strategies

INTRODUCTIONThe board of a small hotel group in Dorset and Hampshire need to select a pricing strategy for their new brochure. Dorset and Hampshire is a seasonal area with a higher occup ... l area with a higher occupancy in the summer time then the winter. This would have an effect on the pricing strategy eventually chosen. Pricing is the only element of the marketing mix that does not r ... the correct strategy otherwise the business can loose revenue or face closure. There are different pricing methods involved, these are, cost orientated pricing, market orientated pricing, profit orie ...

(5 pages) 367 0 4.0 Oct/2004

Subjects: Businesss Research Papers > Accounting

Marketing Mix including Industrial and Consumer Markets

ct, price, promotion and place).Product (including range of pack sizes, flavours and colours)Price (pricing strategy and pricing method)Promotion (branding, advertising, packaging and sales promotion) ...

(2 pages) 119 0 3.7 Feb/2005

Subjects: Businesss Research Papers > Management


Pricing is probably one of the most difficult aspects of the marketing plan for a small business yet ... ce. You'll be out of business if you don't charge enough or you over price your product,Effectively pricing a product or service can be a challenge. The job can be made a little easier if run a proces ... r if run a process consisting of four separate (yet on-going) phases. The phases are:1. Establish a pricing strategy for the new product or services2. Create a pricing policy for the new product or se ...

(3 pages) 149 0 5.0 Feb/2006

Subjects: Businesss Research Papers > Management

Marketing Mix

d, such as quality, appearance, service, support, functionality, and the brand. Price is choosing a pricing strategy, understanding the amount of money that will be charged for a product or service th ... termining the cost to offer or produce the new product or service, flexibility, special or seasonal pricing, discounts, and competitive pressure. The place, in this mix is referring to destination, ex ...

(3 pages) 105 0 5.0 Mar/2007

Subjects: Businesss Research Papers > Marketing

Southwest Airlines: Staying on course through turbulent times

xperienced in its approximate 35 years of business. The topics of this study included the company's pricing strategy in order to gain market shares, programs implemented to decrease overhead and speci ... ding an executive summary, an analysis of the company's marketing strategies; including competitive pricing, name branding and the company's unique selling proposition. This analysis will conclude wit ...

(13 pages) 203 1 4.6 Apr/2007

Subjects: Businesss Research Papers > Case Studies

Southwest Airline (case Study)

Southwest started its service in 1971. It becomes famous by using its pricing strategy of cheap fares backed by seriously controlling costs. The central business of South ... ime which make the customers very delighted.Southwest Airlines¡¯ used market penetration pricing strategy with low-fare, no frills, low cost service on relatively short flights. Moreover, i ... r unit.In order to offer low prices and earn profit, Southwest tried very hard to control its cost. Pricing of a product also should consider its cost, so Southwest and other airlines must control fix ...

(3 pages) 74 0 2.5 Nov/2001

Subjects: Businesss Research Papers > Case Studies

Marketing Plan Phase III

niversity of PhoenixGroup I.D. WH06BSM03Prof. Richard HartmanMKT 421 - MarketingJuly 5, 2007�Pricing StrategyPricing strategies take into account the forgotten "P," (Pricing), positioning. Spea ... l enter the market in the beginning position of the lifecycle, allowing flexibility in any selected pricing strategy. Pricing strategy is nothing more than taking into account research, production, an ...

(7 pages) 502 0 4.0 Jul/2007

Subjects: Businesss Research Papers > Markets & Exchanges

Identify and analyze the strategic plan of your organization and the role of TQM in that organization's strategic plan: Riordan Corporation

ning rigorous quality controls, innovative solutions, a responsive business attitude and reasonable pricing.Our Employees•We will maintain an innovative and team oriented working environment.&bul ... h.Riordan Manufacturing wants to strengthen their relationship with their existing customers. Their pricing strategy will remain the same as in previous years, a cost-plus method. However, sales manag ...

(7 pages) 353 0 4.7 Aug/2007

Subjects: Businesss Research Papers > Case Studies

Gold Toe Industry Analysis, presented from Case Study of Harvard Business Review

is flattening, its dollar sales are increasing. The probable reason for this increase is Gold Toe's pricing strategy; they increased prices in preceding years in order to provide increasing revenues. ... oes not grow at the same rate as their price, Gold Toe will likely see the negative impacts of this pricing strategy such as decreases in market share and profits and loss of brand loyalty and reputat ...

(7 pages) 28 0 0.0 Nov/2007

Subjects: Businesss Research Papers > Case Studies

Conditions and Consequences of a Price War.

es, in oligopoly markets, where there are homogeneous products and when a firm adopts a penetrative pricing strategy."Excess capacity refers to a situation where a firm is producing at a lower scale o ... rs. In this situation a consumer will always purchase the lower priced product. This cause's fierce pricing competition as each firm will try to maintain sales by dropping their price below the other ...

(6 pages) 25 0 0.0 Nov/2007

Subjects: Businesss Research Papers > Markets & Exchanges

Cialis – A Treatment for Erectile Dysfunction

ngly mixing other medications and/or an underlying medical condition.�Describe the product's pricing strategy.Cialis is a treatment primarily intended to boost self-esteem for the user and prov ...

(2 pages) 32 0 1.0 Jan/2008

Subjects: Businesss Research Papers > Marketing

Caterpillar Case Analysis

ices- and profits to compete with Komatsu of Japan. Although losing eleven percent market share, it pricing strategy did prevent an almost certain larger loss of market share.The company returned to p ...

(10 pages) 213 0 0.0 Feb/2008

Subjects: Businesss Research Papers > Case Studies