Essays Tagged: "product service"

Supply Chain - B2B vs. B2C

Supply ChainThe definition of supply chain would refer to the distribution of a product, service, etc. from conception through the delivery to the consumer. The managing of the sup ... t each one is. E-commerce is basically any online transaction while B2C is when a company sells its products to consumers online and is for their own use. Examples may include Amazon.com, Borders.com, ... s.com, and other store-like websites individuals can go to and purchase items.B2B is an exchange of products, services, etc... between businesses but not consumers. So, basically, B2B is e-commerce be ...

(2 pages) 1041 0 4.6 Feb/2004

Product Lifecycle of the MP3 Player Discusses: Nolan/Norton Technology Cost, Product Life Cycle, and Stages of Production.

Overall ClassificationAnytime a company develops a new product or service, it needs to be aware that the product and/or service will not last forever. This ... o recognize in the early stages of development so that a firm can maximize their profits during the product's life cycle. Albeit, no company can accurately predict the duration of a product or service ... is associated with different costs, profits and risks. Collectively, these phases are known as the Product Life Cycle (PLC) and are classified into: Introduction, Growth, Maturation, and Decline.The ...

(4 pages) 288 0 4.7 Feb/2004

Key Account Management - Lterature Review

companies aimed at building portfolio of loyal key account by offering them, on continuous basis, a product/service package tailored to their individual needs. Many academics draw attention to the fac ... nce, these customers may demand special value-adding activities from their suppliers, such as joint product development, financing services, or consulting services. Also, many buying firms have centra ...

(13 pages) 132 1 5.0 Mar/2004

Sport-Trax Case study

ths, Sport-Trax had put much effort as possible to win the bid.By analyzing its marketing strategy, product service and competitors in the same market sector, it seemed that Sport-Trax was likely to g ... es identified such as key managers' backgrounds in Sales and Marketing department and new technical product as having longer life expectancy of the running surface which has been tested in the laborat ...

(13 pages) 94 1 4.0 Aug/2004

Public Relations and Society

public relations professional firm. It serves to shape the best market perception. It helps sell a product, service or an idea.A young reporter named Ivy Ledbetter Lee was the first public relations ... ns business approaches in front of the public. Today public relations professionals help position a product, service or an idea in the business and consumer world.Companies use its techniques to launc ...

(6 pages) 300 0 5.0 Sep/2004

How can Dell use price to increase its market share?

reasingly saturated market in the U.S., Dell is faced with several opportunities for growth through product, service, and international expansion. With growth opportunities in both the storage and ser ... high margins, competitors such as IBM, Hewlett-Packard and Compaq have tried to differentiate their products. These companies that use this strategy to make their customers see the elevated value can ...

(4 pages) 131 0 4.5 Nov/2004

Coffee corporation

EXECUTIVE SUMMARYThis paper selects a foreign market that is INDIA, for a product/service that is marketed in the U.K. STARBUCKS COFFEE CORPORATION. The country of origin, (b ... it has.The marketing mix of the company is then determined to show us about he strong viewpoint of product, price, promotion and place of Starbucks.Starbucks Coffee Corporation is based in Seattle, U ... total coffee cultivation area of above 10 hectares were required to sell a minimum of 30% of their production to the Coffee Board. This quota system has now been abolished to encourage exports and no ...

(24 pages) 544 0 3.8 Dec/2004

Case Study "Acme Whistles"

omics and ResearchCase Study"Acme Whistles"Almaty 2004The overlap between operations, marketing and product/service development at Acme Whistles is the quality control process. Acme Whistles is the sm ... e activity of the firm as the whole. Everybody in the company is responsible for the quality of the product and service. Every employee feels himself as member of a big family and tries to contribute ...

(1 pages) 24 0 3.0 Jan/2005

An explanation of marketing and what it means

will cover factors, which will explain marketing and also how businesses use marketing to aid their product development.Also in this essay I am going to be writing about the marketing concept, I will ... ll satisfy individual and organisational objectives".This can be simplified as the 4p's, which are: product, price, place, and promotionA business needs to identify a product or service.From extensive ...

(4 pages) 61 0 5.0 Mar/2005

Marketing mix.

Marketing mix consist of four elements: products, place, price, and promotion. The goal of marketing mix is to make decisions that center th ... marketing mix is to make decisions that center these four elements in order to create an integrated product/service offering to customers that satisfies their needs and wants. Marketing mix is very im ... ortant in making marketing strategies to targeted markets.The first element of marketing mix is the products, what is the actual product or service that the organization is offering to its customers o ...

(3 pages) 174 0 4.0 Sep/2005

On-line Imaging Service of Kodak & Fuji

both Kodak and Fuji involve themselves into e-business and apply this business mode into their new product/service - on line imaging service.2 The Definition of Product/Service2.1 The Introduction to ... - on line imaging service.2 The Definition of Product/Service2.1 The Introduction to The Concept of Product/ServiceCustomers want to meet certain needs and seek products or service to satisfy them. On ...

(17 pages) 122 0 2.5 Sep/2005

Subjects: Businesss Research Papers > Management

Global Analysis Outline: Basil Furniture Company.

ty furniture store. The paper will outline the organization as well as provide a description of the product, service, and mission of the company. By including a regional and country analysis on Italy ... fter the founder. The objective of Basil Furniture Systems is to increase the availability of Basil products through worldwide franchising of the Basil Concept. The Basil Concept is based on offering ...

(6 pages) 111 0 3.0 Nov/2005

Demand Forecasting Techniques and their use within Dell Corporation

. We have learned that demand forecasting invokes the processes of determining exactly what service/products are needed, in what quantity, and in what amount of time. Organizations that are able to im ... ent effective forecasting will be better equipped to find the balance between managing demand for a product/service and the capacity to meet this demand. The ability of optimizing this unique balance ...

(5 pages) 224 0 4.0 Mar/2006

Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies

MGT/448: Global Business Strategies-Nigeria

. . 5Zen Organizational Description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5Product/Service Description & Needs Assessment . . . . . . . . . . . . . . . . 6Country Analysis ... omprehensive analysis from Zen Corporation. Our team will provide an explanation on our company and product, the area in which we wish to market our product, and an analysis on the area we chose colle ...

(34 pages) 1120 1 3.3 Apr/2006

Marketing Defined

his author's definition of marketing: those processes, to include developing a strategy, designing, product/service planning, cost analysis, material and supply requirements, transportation, distribut ... equirements, transportation, distribution areas/coverage, training of sales force, and placement of product on shelves, and product ready for sales.Through a search of the internet, the author was abl ...

(4 pages) 78 0 0.0 Jul/2006

Marketing Mix

The marketing mix consists of four elements: products, place, price, and promotion. The goal of marketing mix is to make decisions that center th ... marketing mix is to make decisions that center these four elements in order to create an integrated product/service offering to customers that satisfies their needs and wants. Marketing mix is very im ... ortant in making marketing strategies to targeted markets.The first element of marketing mix is the product, which is the actual product or service that the organization is offering to its customers o ...

(3 pages) 155 0 4.3 Jan/2007

Comprehensive Environmental Analysis Outline

Airheads Oxygen Bars, Inc.Table of Contents1. Introduction2.1 Organization and product/service analysis3. Country Study-United States of America3.1 Global Current Events Analysis3 ... hat oxygen bars bring. The outline starts with a short organizational description and describes the products to be exported into the United States. In addition, an extensive country profile of the Uni ... United States market. After the competitors have been identified and the global, regional, country, product and services analysis is completed Airheads Oxygen Bars, Inc. will have a better picture of ...

(6 pages) 675 0 4.3 Mar/2007

Regional/Country Analysis-China

avid was embedded in the block of marble and he merely chipped away the edges to reveal it. Is your product idea inside your mind just waiting to come alive? On the other hand, is your product already ... is your product already formed and you need only to smooth out the edges (Invention Road Map, 2007)?Product/ServiceWorld Fashion (WF) is a virtual global fashion provider, focused entirely on the fash ...

(9 pages) 58 0 3.5 May/2007