Andrea Jung's makeover of Avon products

Question 1

What is your assessment of Andréa Jung's performance as chief strategist at Avon products? What has she done well? What overall grade would you give Andrea Jung for the job she has done?

Answer

What is your assessment of Andréa Jung's performance as chief strategist at Avon products?

·Developing a strategy vision for Avon

·Pushing for the additional of attractive new products new products to Avon's product line.

·Crafting a strategy for Avon to achieve the target objectives.

·Developing e-commerce opportunities for Avon and its sales representatives.

· Grow global beauty category sales through new product development, advertising, and sampling.

·One of the most recognized successes of all time, at the age 40, Jung became CEO, and in 2001, at age 42, she was listed on Fortune's ranking of the 50 most powerful women in American Business.

What overall grade would you give Andrea Jung for the job she has done?

·Grade would be an "A" because she had developed a great strategy for Avon that helped to increase the sales from 1.5%

Bancroft Basin, near the River Avon, Stratford

English: Andrea Jung, First Lady Laura Bush, Dr. R...

Avon, Connecticut

in 1999 to 6% in 2001. Also, she had increased the sales in Europe and Asia.

·One of the most recognized successes of all time, at the age 40, Jung became CEO, and in 2001, at age 42, she was listed on Fortune's ranking of the 50 most powerful women in American Business.

Question 2

2. What is Andrea Jung's strategic vision for Avon? Do u approve the company's new strategic direction? Why was it time for Avon to fundamentally change direction?

·Jung's view of a new Avon was of a company going far beyond selling cosmetics to become a trusted source for almost any type of good or service that women need.

·To be the company that understands and satisfies the...