General Motors: Company overview and comparative analysis

Essay by Justin JasenowskiCollege, UndergraduateA+, December 2006

download word file, 8 pages 3.0

General Motors Corporation's group activities are categorized into two business segments: Automotive and Other Operations, and Financing and Insurance Operations. The Automotive and other operations segment designs, manufactures, and markets cars, trucks, locomotives and heavy-duty transmissions and related parts and accessories. The Financing and insurance operations segment operates through General Motors Acceptance Corporation and other financing firms. The financing services include consumer vehicle financing, full-service leasing and fleet leasing, dealer financing and car and truck extended service contracts, residential and commercial mortgage services, commercial and vehicle insurance and asset-based lending. The insurance operations provide automobile and homeowners insurance, automobile mechanical protection, reinsurance and commercial insurance. The Group operates in the United States, Canada, Mexico, Europe and Latin America.

Competitor Analysis

General Motors Corporation operates in the Motor vehicles and car bodies section. My analysis compares General Motors with three other major automobile manufacturers: Ford Motor Company (2005 sales of $177.09

billion of which 87% was Automotive), DaimlerChrysler AG of Germany (149.78 billion Euro ([US$181.33 billion) of which 33% was Chrysler Cars), and Toyota Motor Corporation which is based in Japan (18.55 trillion Japanese Yen (US$156.57 billion) of which 92% was Automotive).

Sales Analysis

General Motors reported sales of $192.60 billion for the year ending December of 2005. This represents a decrease of 0.5% versus 2004, when the company's sales were $193.52 billion. The sales level in 2005 was fairly close to the level five years ago: General Motors had sales of $182.91 billion in 2000.

Recent Sales at General Motors








(Figures in Billions of U.S. Dollars)

Most of General Motors 2005's sales were in its home market of the United States. In 2005, this region's sales were $127.32 billion, which is equivalent to 66.1% of total sales. On a geographical basis, contributing...