General role of Operations at Mercedes-Benz Buses and Coaches Division, the contribution to the overall organizational strategy and the impact of operations upon the competitive performance

Coursework

General role of Operations at Mercedes-Benz Turkey Buses and Coaches Division and its contribution to the overall organizational strategy and the impact of operations upon the competitive performance

Task:

Strongly growing customer expectations in the last decade for the municipal buses and coaches sector, with the introduction of several foreign-capital production and assembly facilites in Turkey, increased competition on the market place. Today, Bus Companies in Turkey are competing mainly on the basis of price, quality and customization. Thus, bus companies need to be aware of strength and weakness of their key capabilities developed by operations in order to fulfill the customer expectations and successfully compete in the market segment.

This research consists of two main chapters. At the beginning, a short introduction about Mercedes-Benz and its market environment and customer expectations are given. The first chapter mainly deals with the general role of OM at MBT and his contribution to the organizational strategy.

Mercedes-Benz

English: Mercedes-Benz C 111

MBT baby!

Furthermore, it investigates the definition and the basic functions of the Operations Management at Mercedes-Benz Turkey, allowing the reader to develop an understanding for processes in bus production.

The second chapter evaluates the key processes in order to derive their impact on the competitive performance of the organization. Therefore, the chapter focuses on the corporate and functional strategies by means of which customer driven operations will be explained with supporting examples. The next part then concentrates on some competitive priorities which are essential to compete in the bus segment. Finally, a short conclusion will be made to sum up the main topics in the report.

Table of Contents

LIST OF ABBREVIATIONS 1

1 INTRODUCTION 2

2 GENERAL ROLE OF OPERATIONS AT MBT AND OPERATIONSMANAGEMENTS CONTRIBUTION TO THE ORGANISATIONAL 3

2.1 Processes and Operations of MBT....................................................... 3

2.2 Operations Management as a function ..................................................