Hennes & Mauritz Management Case Study how does H and M work as a corporation

Essay by deirdre565University, Bachelor'sA-, November 2006

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This report has been established after doing research to the question "how does H&M work as a corporation?". We have done research in multiple categories; diversity management, Environment, Leadership, Quality etc.

We will be discussing all these items and more in the report that you are about to read.

First we will give you a short summery of what we will discuss in the report

In every chapter we have explained the topic and after that we have discussed how H&M tackles these "problems". All this information will give us a view on how H&M works as corporation, and gives us the chance to form an opinion about H&M.


Why did we choose for H&M?

The reason for why we choose H&M is the fact that H&M is a company that has grown tremendously the past few years and will continuo to keep this growing trend in the near future.

H&M has become a "fashion" icon for many other clothing stores and provides the concept of high fashion for low prices. Everyone in western Europe knows about H&M and more and more countries and even parts of the world want a little piece of this success by opening new stores in new markets such as the US and Eastern Europe.

Problems and challenges inside the company that we have t discusses are the following:

Organisational Culture

Customer or Quality driven?

Diversity management

Information technology

Information flows inside the company

Ethical Behaviour

The company's strategy

Human Resources


Rewards and Motivation

Teams and Teamwork

After doing the research inside the company we are now able to form our own conclusion on how we think the corporation is working.

We believe that H&M is a true example when it comes to ensuring their own Shareholders the Highest profits, Their Employers...