Nike Inc.

Essay by rishi30University, Master'sB+, May 2007

download word file, 15 pages 3.7

Executive SummaryNike is the largest selling sports footwear and apparel in the world. It manufactures and distributes its products at every marketable price point to a global market. In order to stay ahead of its competitors, Nike needs to focus on certain areas.

This paper will examine Nike's Mission, Vision and Values statement. Environmental analysis along with its long term objectives will be discussed. A SWOT analysis of the company will be done in order to know its strengths and weaknesses. Its strategic analysis will be covered along with Nike's Financial information will be discussed followed by its critical success factors and control system.


Nike, the company with the famous logo 'Just do it' is the largest athletic footwear selling company in the world with a 33% global market share. Nike's main focus is to design, develop and market worldwide its footwear, apparel, equipment, and its accessories. Nike was incorporated in 1968, Oregon, and is one of the largest and a very well known seller of athletic footwear and apparel in the world.

Nike designs its athletic products for specific athletic use, but some people wear the company's products for casual or leisure purposes as well. Some of the company's top selling products include running, basketball, children's, cross-training and women's shoes. Nike Inc. also designs special shoes for outdoor activities such as tennis, golf, soccer, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, hiking and other athletic and recreational purposes. The company sells its products in approx. 120 countries through independent distributors, subsidiaries and licenses. Nike was recognized as an Oregon company that successfully adopted international trade within the state itself (Annual report on form 10-K (2006).

Nike has five constituencies which are the shareholders, consumers, business partners, employees, and the community and it is Nike's responsibility to deliver...