Human society has created advancements in media technology to open a
broader attention, while promoting a growing interest. New technology such as
television is one of the latest installments of this franchise. Its' ever-increasing
popularity and influence on American culture proves how powerful new technology
can be when used in media and directed towards the society at large. High
definition television or HDTV has become one of the most sought after new markets
in communications technology.
One of the more amusing bits of levity from last week's Western Show
cam from Bill Geppert. Vice president, general manager of Cox
Communications Inc.'s San Diego system. During a Cable &
Telecommunications Association for Marketing luncheon, he noted that
58 percent of women would rather receive an HDTV set than a 1-carat
diamond for Christmas this year. The statistic actually comes from the
Consumer Electronics Association, which collected the evidence, via
survey, to point out that men aren't the only consumers of electronic
gadgetry. (Ellis)
HDTV first hit the market in 1998 and since then has been one of the hottest
items. This article is a surprisingly enthusiastic demand by both women and men
for high definition television sets because of a higher quality picture and clearer
reception lending to this growing demand. Even select programming and sporting
events have begun recording in high definition format to generate another facet of
the expanding market of HDTV. One of the latest developments in the market
supremacy for High Definition television has been the introduction of Mark Cuban
owner of the NBA Dallas Mavericks. Cuban has been quoted as saying "We
produce original programming shot in HD; they don't." The appearance of major
business mogul Mark Cuban is just another example of the amount of profit
projected from high definition programming and HDTV sales. HDnet...