Essays Tagged: "Corn Flake"

Essential marketing features a

other hand own-label brands or distributor brands are created and owned by distributors e.g. Tesko Corn flakes.Price is one very important element in the Marketing Mix. It is the ability to set profi ... fer a price to meet both retailers' and customers' expectations. For example Kellogg Co. must offer Corn flakes at a price that will be profitable both for the Company and the distributor i.e. Tesco a ...

(6 pages) 52 1 5.0 Feb/2008

Subjects: Businesss Research Papers > Marketing

Kellogg's case study

1898 by W.K. Kellogg and his brother, Dr. John Harvey Kellogg. Through experimentation with flaked corn, W.K. Kellogg created the recipe for Corn Flakes. In 1906, he opened the "Battle Creek Toasted ... d his first 44 employees. Together with these employees he developed the initial batch of Kellogg's Corn Flakes bringing to life his vision for great-tasting, 'better-for-you' breakfast foods.Kellogg ...

(8 pages) 3 0 0.0 Oct/2014

Subjects: Businesss Research Papers > Marketing