Essays Tagged: "ESS"

Facebook vs. Google Ads

that there are four distinct segments present in this market after taking the Error Sum of Squares (ESS) into consideration (see Dendogram in Exhibit 1 below). Cluster 1 is identified as the Sales Wor ... ers that we have chosen are as follows:Sales Workforce- Cluster 1 is made up of primarily sales professionals. Members in this cluster indicated that they use their cell phones frequently and 45% are ...

(8 pages) 1 0 0.0 Oct/2014

Subjects: Businesss Research Papers