Essays Tagged: "Green marketing"

Who are the Green Consumers, and What do they want?

- -WHO IS THE GREEN CONSUMER, AND WHAT DOES HE/SHE WANT?PurposeGreen marketing is one of the hottest trends being ... offer consumers a cleaner and safer environment. Some companies have already started to engage in 'green marketing activities.' For example, Procter and Gamble is now packaging Tide, Cheer, Era, and ... e Loblaw grocery chain provides customers with its own private label line called President's Choice Green. The line offers phosphate-free detergents, biodegradable diapers, and high-efficiency light b ...

(6 pages) 151 0 3.7 Oct/1996

Subjects: Science Essays > Environmental Science

The year 2006, Marketing Plan for The Body Shop International

ny plans to open 120 new stores in four regions.Current Marketing Strategy. The Body Shop employed "green marketing" strategy to build customer base in the market by help of publicity. The Body Shop c ... most of her time in marketing activities such as campaigns and conferences. The Body Shop employed "green marketing" strategies to build their customer base in the market by help of publicity.MARKETIN ...

(13 pages) 463 0 3.8 May/2006

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Green Marketing

Green Marketing: A Difficult RoadConcerns regarding environment are not new. They have been around u ... regarding environment are not new. They have been around us for a while now. Ozone layer depletion, green house effect, global warming, increase in water levels of oceans, etc are some of the issues t ... ization of waste in order to reduce the amount of environmental damage being done. (Polonsky, 1994).Green Marketing makes way for sustainable development. Polonsky defines Green Marketing as a process ...

(4 pages) 2 0 0.0 Oct/2014

Subjects: Businesss Research Papers > Marketing