Essays Tagged: "Titan Industries"
Tanishq: Positioning to capture Indian Women's Heart
oup company) and the Tamil Nadu Industrial Development Corporation Limited (TIDCO) jointly promoted Titan Watches Limited (Titan). Initially involved in the watches and clocks business, Titan later ve ... ed in the watches and clocks business, Titan later ventured into the jewellery businesses. In 1995, Titan changed its name from 'Titan Watches Ltd.' to 'Titan Industries Ltd.' in order to change its i ...
Subjects: Businesss Research Papers > Marketing
Customer-Driven Marketing Strategy of Titan (Watch Division)
Customer-Driven Marketing Strategy of Titan (Watch Division)IntroductionThe company we have chosen to analyze in our assignment is the wor ... ment is the world's fifth largest wrist watch manufacturer and India's leading producer of watches, Titan. This assignment tells us briefly what Titan actually is, its customer driven marketing strate ... ies and differentiation and positioning their products to desired market with customer satisfaction.Titan entered the Indian market of wrist watches in 1984, at a time when HMT watches were enjoying a ...
Subjects: Businesss Research Papers > Marketing