Essays Tagged: "Trans-Pacific Strategic Economic Partnership"
global marketing
First, conflictual political behaviour prevails when the actions of MNEs and Governments have high strategic salience for the other party, when the both sides perceive the situation as a zero-sum gam ... ce cultural adjustment costs. Hence, given the 'flagship' nature of a market access investment with strategic salience, as the biggest investment project since Indian economic liberalisation, Enron sh ...
Subjects: Businesss Research Papers > Marketing