Essays Tagged: "Volkswagen Passat"

Battle of the brands:Honda Accord vs. Toyota Camry - marrket analysis', strategies, a critique, and results of the autos.

etitors such as the Mazda 6, the Nissan Maxima, and the Ford Taurus. Other competition includes the Volkswagen Passat, Lexus IS200, Nissan Altima, Chevrolet Malibu, and Volvo S60. As leaders in the mi ...

(5 pages) 276 2 4.3 Mar/2004

Subjects: Businesss Research Papers > Markets & Exchanges

Volkswagen's "Driver's Wanted" ad campaign Case Study

the campaign was successful? What did it do to the consumer's perception of the brand?Looking back, Volkswagen's decision to switch advertising agencies--from DDB Needham to Arnold Communications (AC) ... he one who came up with the "Drivers Wanted" campaign.As stated in the case study, after AC won the Volkswagen account, they did some in-depth research on consumer and dealer perceptions of Volkswagen ...

(2 pages) 61 0 5.0 Feb/2005

Subjects: Businesss Research Papers > Case Studies > Automotive Companies

chotu kool

(12 pages) 2 0 0.0 Oct/2014

Subjects: Businesss Research Papers > Case Studies