Company Background & Product Analysis
1.1 Briefly provide a background discussion on your company and their products/services. Identify which product you can have chosen to analyze and why? What category of new product is it?
Nokia, the world's largest mobile phone maker. It is the world leader in mobile communications, driving the growth of the big mobility industry. Nokia is dedicated to increasing people's lives and productivity by providing easy-to-use and secure products like mobile phones, and solutions for imaging, games, media, mobile network operators and businesses.
Mobile Phones products in NOKIA Company are the most famous in the world.
NOKIA 7200, it is the new type of mobile phone which is the first pucker mobile phone in the NOKIA company. NOKIA 7200 is textile covers, soft pouch and wrist strap, plus matching wallpapers and screensavers. And put your emotions in motion with the integrated camera and video.
1.2 What classification does the product/service fall under (consumer, convenience, shopping, specialty or unsought)?
The mobile phone is fall under the classification of convenience.
1.3 What are the core , actual and augmented product levels for your chosen product? Why? Justify you response with regards to the core benefit. (Don't forget a diagram)
The core of NOKIA 7200 is to keep the low level of price with high level of quality. The figure 1 is show below, when the price at point A, then it has higher quality with higher price, when the price at point B, then it has higher quality with low price. The entire consumer wants the product at point B, which has higher quality with low price
2.1 Is the product branded?
Brand is a name, term, sign, symbol or design, or a combination of these, intended to identify the goods or services of one seller...