Defining Marketing

Essay by DawnyailA+, January 2007

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Marketing is more than promoting and selling a product, the primary concern or objective of marketing is to identify and satisfy, or exceed the changing needs of customers (DHM Solutions, 2006). In the following paper, I will explain my personal definition along with definitions from two different sources. Based on the definitions provided, I will explain the importance of marketing in organization success. In addition, three examples of marketing success stories will be covered and reviewed in support of the ideas listed.

My personal definition of marketing is that marketing requires research and stats to focus on a particular audience or customer to gain the attention needed to make sales for products and services. This can be accomplished through the use of advertising, mail-outs, and utilization of public relations (PR). However, this is only a portion of the marketing "pie". Ultimately, marketing is needed to attain and convince potential customers to do business with the respective company.

This can be done through creativity, planning, strategies and development. defines marketing as "the activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The four 'Ps' of marketing are product, place, price and promotion," (, 2006).

; says that "marketing pertains to the interactive process that requires developing, pricing, placing, and promoting goods, ideas, or services in order to facilitate exchanges between customers and sellers to satisfy the needs and wants of consumers. Thus, at the very center of the marketing process is satisfying the needs and wants of customers," (, 2006).

I think it is difficult to define marketing in one...