Disney Motivational Strategy

Essay by califblonde01University, Bachelor'sA, January 2009

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Walt Disney is quoted as saying "of all the things I've done, the most vital is coordinating the talents of those who work for us and pointing them toward a certain goal" (Disney Dreamer, 2008, 41). It can be said that this management philosophy has contributed to eight decades of business success that has helped the company to become the business conglomerate Walt Disney is today. Co-founded by Walter Elias Disney, the Walt Disney Company today has branched out to various entertainment studios, theme parks, products and other media productions. How did one man's dream form and manage an enterprise that has established itself as a household name through-out the world?The Walt Disney Company was established in a small office in Los Angeles California in the summer of 1923. Walt Disney moved to California from Kansas City Missouri with hopes of marketing his creative talent in the film industry.

Walt had made a short film called "Alice in Wonderland" that he hoped to use as a pilot film to break into the industry. Partnered with his brother Roy they formed "Disney Brothers Cartoon Studio" and changed the name to "Walt Disney Studio" per Roy's suggestion. Walt's first break into the entertainment business came when a distributor by the name of M.J. Winkler contracted with the studio on October 16, 1923 to release a series to the public called "Alice Comedies." This marked the formal beginnings of the Walt Disney Company (Corporate Disney, 2008).

The company started to take off as Walt Disney hired animators to produce Oswald cartoons through his distributor, Mr. Winkler. As money grew tight Walt needed Winkler to provide him with the finances to keep producing his series. It was at this time that Walt found out the distributor was going behind his back...