Environmental Proposal 1 Environmental Proposal Ã¯Â¿Â½ PAGE Ã¯Â¿Â½8Ã¯Â¿Â½
Monique Cone, Amanda Allard, Natalia Cruz, Adriel Montalvan, Nicole Jackson
August 23, 2010
A marketing plan is paramount to the success of any business. It is a means by which companies achieve their objectives and increase their profits or fail at those same objectives and fall to the wayside. A marketing plan is a document describing a firm potential customers and a comprehensive strategy to sell goods and services (Jex & Britt, 2008). Without an effective marketing plan, the future of a company can be uncertain. Through the standardization and review of the proposed marketing plan for McBride Financial Services, the company will benefit in both productivity and financially. This paper will discuss the current problems associated with McBride Financial Services' marketing plan, as well as possible solutions to those problems in the areas of research, media, target markets, and the internet.
"Strategic alliances are a tool for accomplishing mission and important organizational goals. The need for a strategic alliance should come out from a planning process. That planning process should help identify the concrete value provided to the organization of a strategic alliance. Strategic alliance needs to be balanced against the potential threat an alliance presents to an organization's identity. The simple reason that strategic alliances with organizations are highly popular is not a reason for other organizations to pursue strategic alliances. The decision that an organization will engage in a strategic alliance should start from that organization's strategic and organizational planning. These strategies are to accomplish mission and goals" (Jex & Britt, 2008, P.310). According to Jex & Britt (2008) "An organization begins to recognize the need for change. This is a crucial step in the change process because an...