Individual assignment Vidhi Shah BS942 UB2789205 International Business Country Factor Analysis
Table of Content
Scenario of the home country
Business and Local market for the product
PEST and SWOT analysis
1. Executive summery
This essay is all about China mobile company entering into Mexico. As china is having large scope of technology, it is always welcome by the countries. Success of the firm in the international market is always tough as there are always difference in structure and culture. Sometimes this change also provides wider scope for the country to be modernized.
Further of all, this essay also analyzes all the factors which any company considered to enter into other market. It not only focus on international market but also have to consider own market and position of this product in own market.
If the product is successful in its own market, than and than only it can enter in international market. For the home market product, business, local market for the product and how the country is useful for the product are the important factors to considered, as in the international market legal, political, economical, cultural factors are important.
China is producing dual sim card mobile which is very useful for the people who wants to maintain business and personal contacts separately. China is located on eastern Asia, bordering the East China Sea, Korea Bay, Yellow sea and South China Sea. Though it is in between of North Korea and Vietnam, culture is quite different in all the countries.
China here wants to sell its product to Mexico, as the people over there like to communicate more than anything and they also...