This essay was written as a business concept for a unique small business. I developed the concept for this business and had to write a paper on it.

Essay by mmv253University, Master'sB+, October 2003

download word file, 26 pages 4.6 3 reviews

Tail Waggers

Small Business Management - Spring 2003

Table of Contents

Introduction ....................................... 3

Industry Trends ................................... 3

Demographics / Target Market ................. 8

Competition ...................................... 13

Competitive Advantage ........................ 21

Appendix - Bibliography ...................... 25

Introduction:

Tail Waggers is a group of dog-loving people who will provide dog walking, dog grooming and dog sitting services in their owner's homes. We will provide these services on a daily basis, only on certain days, or for extended periods of time. Our basic services include visiting the pet in their home, taking them for a walk, playing with them, feeding them and straightening their area. The home visits will be scheduled in 20 to 30 minute intervals. In addition, we will offer an array of expanded services that include grooming the dogs in the comfort of their own home, overnight dog sitting, and referrals to obedience training programs.

Industry Trends:

The economy plays an important role in a small business.

It is important to understand the factors that affect the economy in order to decide if the new venture will have the desired outcome. Factors that affect economy include the inflation rate, interest rate, and unemployment. Right now United States is suffering a mild recession that is affecting some states more than others. Our business will operate in central New Jersey, specifically in Princeton, Plainsboro and West Windsor. The chamber of commerce in New Jersey stated that "New Jersey economy appears on track for a slow recovery following a mild recession. The overall inflation outlook remains very good with the New York / New Jersey consumers. The price index is rising at an average 1.7 percent for the first six month of this year". Job growth in the central Jersey has expanded by .3 percent compare by the first half of 2001.