Marketing is more than advertising and selling a product. The American Marketing Association (AMA) defines marketing as "an organizational function and set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders." Marketing is an analysis of a product at various stages of implementation into the public. It also dictates certain steps one should take when deciding to produce a product for public use. A successful marketing plan should consider many tangible aspects about the consumer including, but not limited to, their needs, wants and what they can afford. Marketing analysts use the information about the product and the consumer to create a campaign to successfully introduce the product.
According to Pophal, creating a marketing plan is crucial when trying to sell a product. Pophal states that attempting to sell a product without the proper plan in place is like planning a vacation without a map.
Market Street
Swot analysis
Market Square, EnniscorthyYes, the destination would be reached, but the cost would rise and the time taken to reach would be longer. A 10-step process to develop a marketing plan will provide the direction needed. Step one of this process includes gaining the support of someone higher in the chain of command, such as the CEO of the company. This type of support would help to alleviate resistance and minimize criticism. Step two: Encourages one to involve a broad cross-section of people from the organization. The second step would involve someone from each department of the organization and ensure that the proper equipment will be on-hand when the product is ready for production. Step three will be to select a skilled facilitator to lead the process. The person in this position should be able to handle the nuances of group dynamics and...