Ã¯Â¿Â½ Motivation Theories Paper
University of Phoenix
Gayla R. Sherry
August 5, 2007
Motivation Theories describe an individual action in a certain way. Based on the
expectation that is followed in a given outcome, Motivation Theories sometimes leads us to
conflicting thoughts in the mind at the same time. In this paper the author will describe two
different types of Motivation Theories and how one of the two applies to the author, and why.
The theories of Cognitive Dissonance (Festinger, 1950) are a very powerful motivator
and often lead to the change of other conflicting belief in action. Dissonance is often
strong, but only when an individual believe something about his or her self and do something
against that belief. The discomfort of this theory often feels like a tension that lies between two
opposing thoughts. Dissonance is most powerful when Foolish feelings and immorality cloud
the internal projections during decision-making.
These are all dissonance in action. When an
action is completed and cannot be undone, then the individual is compel to change his or her
beliefs in an after the fact dissonance. If beliefs are moved, then the dissonance appears during
decision-making, forcing the individual to take actions he or she would not have taken before.
Virtually, Cognitive Dissonance in all evaluations and decisions is a central mechanism
Of which an individual experience new differences in the world. Dissonance increases with the
importance and impact of the decision, along with the difficulty of reversing it. Discomfort
about making the wrong choice of car is bigger than when choosing a lamp. In many forms
of persuasion to change attitudes, beliefs, values and behaviors Cognitive dissonance is central.
Tension of Cognitive Dissonance can be built up over time where individuals can be moved in...