Relationship Marketing is a separate branch of marketing thought and it is indispensable to a successful performance of a firm.

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Relationship Marketing is a separate branch of marketing thought and it is indispensable to the successful performance of a firm. Marketing and business development professionals are confronting a rapidly different and changing business landscape, and the traditional business model that was once the norm is now being transformed due to technology drivers that make advanced marketing and sales capabilities possible. The new objective for marketers and business developers involves understanding the markets that they serve and, most importantly, the needs of the customer. This new focus on providing customer value is redefining business processors and those firms who understand and anticipate this shift are positioning themselves ahead of the competition. This essay will discuss relationship marketing and its contribution to ...

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