Relationship Marketing is a separate branch of marketing thought and it is indispensable to a successful performance of a firm.
- Date: August 25, 2003
- Level: University, Master's
- Grade: Unspecified
- Length: 10 pages (2507 words)
- Essay rating:
- Keywords:
relationship marketing, marketing thought, firm marketing, advanced marketing, traditional business model, business development professionals, ...business landscape, new objective, technology drivers, sales capabilities, business developers, new focus, customer value, marketers, firstly, most importantly, norm, processors
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Subject > Businesss Research Papers > Marketing
Relationship Marketing is a separate branch of marketing thought and it is indispensable to the successful performance of a firm.
Marketing and business development professionals are confronting a rapidly different and changing business landscape, and the traditional business model that was once the norm is now being transformed due to technology drivers that make advanced marketing and sales capabilities possible. The new objective for marketers and business developers involves understanding the markets that they serve and, most importantly, the needs of the customer. This new focus on providing customer value is redefining business processors and those firms who understand and anticipate this shift are positioning themselves ahead of the competition.
This essay will discuss relationship marketing and its contribution to ...

... or Management Fad??, The learning organization, Vol. 3, No. 3, pp. 18-25
Pressey, A. and Mathews, B.P. (2000) ?Barriers to Relationship Marketing in Consumer Retailing?, Journal of Services Marketing, Vol. 14, No. 3, pp. 272-285
Rao, S. and Perry, C. (2002) ?Thinking about Relationship Marketing: Where Are We Now?? Journal of Business & Industrial Marketing, Vol. 17, No. 7, pp. 598-614
Sharland, A. (1997) ?Sourcing Strategy: The Impact of Costs on Relationship Outcomes?, International Journal of Physical Distribution & Logistics Management, Vol. 27, No. 7, pp. 395-409
Sheth, J.N. (2002) ?The Future of Relationship Marketing?, Journal of Services Marketing, Vol. 16, No. 7, pp. 590-592
Tinsley, D.B. (2002) ?Relationship Marketing?s Strategic Array?, Business Horizons, Vol. 45, No. 1, pp. 70-76
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14 June, 2005 10:34:35
Great works cited. I was able to use some of our resources for my paper. Paper was overall interesting.