This is a report into the Egg plc - an online financial services company. It focuses on SWOT analysis and gives recommendations in term of financial services marketing in order to improve performance of its business.
Launched in 1998 and has been listed on the London Stock Exchange by June of 2000, Egg has already gained 3 million customers and has over 2000 employees working from offices its call centres in Derby and Dudley, and offices in London, Paris and Tours.
According to latest findings from Nielsen Net Ratings, the independent web audience monitoring company,
As the youngest of the Prudential brands and the pioneer of e-commerce in the UK financial services sector, Egg follows in the Prudential tradition of innovation in financial services. One of the company's greatest strengths is "branchless" banking services experience. Prudential Banking was set up in 1996 to provide retail banking services to customers via post and telephone. In 1998 Egg, a radical new direct banking service on the Internet was launched, as a response to rapid changes in technology. With the advantage of its "branchless" customers services over other high street retail banks...