Essays Tagged: "IMC"
This essay deals with the benefits of integrated marketing communications to organizations.(Essay does include bibliography)
Integration of PR and MarketingThe main benefits to using integrated marketing communications or IMC is that it is essential and cost effective to an organization. In addition, IMC addresses the is ... keting to work more efficiently the three functions need to be more closely aligned.One approach to IMC was developed by program director, Tom Duncan and his faculty at the University of Colorado. Dun ...
Subjects: Businesss Research Papers > Marketing
Subject:Marketing Communications Office Products Category: Scanner How Canon and Acer advertise in different ways?
d surprise the target customers. Being an important part of the Integrated Marketing Communication (IMC), advertising can be used to create brand images and symbolic appeals for a company or brand. It ...
Subjects: Businesss Research Papers > Marketing
Dewars- Analysis of the Integrated Marketing Plan
objective, strategy and target audience of Dewar's brand. It then does a detailed analysis of their IMC and finally gives an opinion of the plan related to the stated objectives.Current SituationUnite ...
Subjects: Businesss Research Papers > Marketing
"Advertising is the most 'important' element in the promotion mix." Discuss whether you agree or disagree by evaluating the other elements of the promotion mix. PART 1 ADVERTISING
n. These processes and activities are then coordinated through integrated marketing communications (IMC) in order to attempt to create a synergistic effect to a campaign. The elements involved in IMC ... in the promotional mix, rather that the tools of promotion all play an equally important role in an IMC campaign. I will show this by examining the various elements of the promotional mix and evaluate ...
Subjects: Businesss Research Papers > Marketing
SUBJECT: Internet promotions within Renuzit's IMC
enior ManagementFROM: ---------------DATE: 15 May 2004SUBJECT: Internet promotions within Renuzit's IMCSales promotion has been defined as a direct inducement that offers an extra value or incentive f ... candidate for Internet marketing. Renuzit has successfully used television and magazines within the IMC. Adding the Internet could only improve sales and customer satisfaction.1) Sales Promotions on t ...
Subjects: Businesss Research Papers
Advertising
Executive Summary:The purpose of this report is explain the definition advertising and IMC, discuss how IMC working in our real life and business.This report discusses the strength and we ... Contents: Page:Executive Summary 11. Introduction 31.1 Definition of Advertising 31.2 Definition of IMC (Integrated Marketing Communication) 31.3 The functional areas of marketing communication 32. Di ... tional tool 42.12 The weakness of advertising as a stand alone promotional tool 52.2 The growing of IMC 72.21 The definition of IMC 72.22 The process of IMC 72.23 The benefits of using IMC 82.3 The ch ...
Subjects: Businesss Research Papers > Marketing
Integrated Marketing Communications: Benefits and Pitfalls
IntroductionThe notion of integrated marketing communications (IMC) is not new although it has become popular in recent times (Pickton D., and Broderick A. 2005). ... e the marketing concept, more often than not, has always focused on consumer needs, the practice of IMC has truly provided the first major effort to really put the customer in the centre of firm's mar ... tool to communication challenges facing today's organizations. More encompassing than advertising, IMC weaves together a broad array of traditional and innovative communication tools and techniques i ...
Subjects: Businesss Research Papers
The marketing department of Mtone Wireless Inc
, many companies had already been moving toward the concept of integrated marketing communications (IMC), which involves coordinating the various promotional elements along with other marketing activi ... ng programs. The first part of the report is going to review abundant literatures to clearly define IMC and explain the implementation in general marketing place. And than, the report will be focused ...
Subjects: Businesss Research Papers > Case Studies
Its an IMC plan of the Mazda cars
Executive SummaryThe IMC Plan that we have constructed consists of all of our objectives that we must consider and approa ... ds; this will be communicated through a Mazda information booth on campus. We strongly believe this IMC plan is very reality based and can be very useful to the Mazda Corporation.Marketing Communicati ... tion to the Windsor Mazda dealership( Talal Rafih) to propose our campaign.ReferencesTo produce our IMC Plan we only used one reference (www.Mazda.com). The campaign we created was simple and allowed ...
Subjects: Businesss Research Papers > Case Studies > Automotive Companies
Adaptive marketing
l the tasks an outside agency would provide for the advertiser. Integrated marketing communication (IMC) The practice of unifying all the marketing communication efforts so they send a consistent, per ...
Subjects: Businesss Research Papers > Marketing
Integrated Marketing Communications (IMC) and Marketing Comparison
IntroductionIntegrated Marketing Communications (IMC) is defined as: "A management concept that is designed to make all aspects of marketing communic ... n permitting each to work in isolation." (about.com, 2006) When a company selects and implements an IMC campaign, that company can focus all of its advertising and promotional efforts towards deliveri ... ed Marketing Communications of a company can differ from profit to not-for-profit organizations. As IMC has previously been defined, its definition will be shown in the differences of the two types of ...
Subjects: Businesss Research Papers > Marketing
The marketing communication strategy for Xiamen Overseas Chinese Electronic C0., Ltd
1. Executive summaryThis is an Integrated Marketing Communication (IMC) plan for improving the High-Definition TV (HDTV) of Xiamen Overseas Chinese Electronic C0., Ltd ... (XOCECO) in the domestic market for 2004. The purpose of this plan is to attempt using the advanced IMC theory into the practice, and acquire the favorable effectiveness of communication with the targ ... fectiveness of communication with the target audiences.This plan tightly focuses on the features of IMC, and then creates a distinct IMC theme "Digitizing Your Life" which is the single voice and will ...
Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies
Integrated Marketing Communications - Ireland
th many components that need to be addressed while building an integrated marketing communications (IMC) plan. A successful IMC plan has six critical elements. The six elements include situational ana ... form message for all.Evaluation refers to how a message was received. This is the final step of the IMC plan. Evaluations should be on-going and the results shared with management so appropriate actio ...
Subjects: Businesss Research Papers > Marketing
Defining a Communications Plan
ess in bringing in and retaining loyal customers for a long and profitable life.Role of Research in IMCAccording to Semenik (2002) the role of research will help create strategies and produce integrat ... ) the role of research will help create strategies and produce integrated marketing communications (IMC) tools and materials. Enlisting the aid of an advertising agency will help in the market researc ...
Subjects: Businesss Research Papers > Marketing
Integrated Marketing Communications and Marketing
Selecting and implementing an IMC campaign, will focus all of an organizations advertising and promotional efforts towards deliver ... ed Marketing Communications of a company can differ from profit to not-for-profit organizations. As IMC will be defined, the definition will be shown in the differences of profit to not-for-profit typ ... not-for-profit types of organizations as well as providing a current real world example for review.IMC DefinedIntegrated Marketing Communications (IMC) is defined as: "A management concept that is de ...
Subjects: Businesss Research Papers > Marketing
IMC
s Integrated Marketing Communications come from? The fact that Integrated Marketing Communications (IMC) does take place is unquestionable but the degree of integration is often questionable (Hartley ... arketing Communications.Why it has become so important to marketers Cornelissen (2001) argues that 'IMC is the rational evolution from mass-marketing media advertising towards target marketing'. In hi ...
Subjects: Businesss Research Papers
Defining an IMC Plan
g concept has always focused on consumer needs, the practice of Integrated Marketing Communication (IMC) has truly provided the first major effort to truly put the customer in the centre of companies ... d the first major effort to truly put the customer in the centre of companies marketing activities. IMC is not only needed, but critical to marketing success, especially when designing a marketing com ...
Subjects: Businesss Research Papers > Management > Leadership and Communication
Defining a Communication Plan
g concept has always focused on consumer needs, the practice of Integrated Marketing Communication (IMC) has truly provided the first major effort to truly put the customer in the centre of companies ... d the first major effort to truly put the customer in the centre of companies marketing activities. IMC is not only needed, but critical to marketing success, especially when designing a marketing com ...
Subjects: Businesss Research Papers > Marketing
Prepare the detailed notes for a talk on the aims of marketing communications and sales process.
onsIn actual fact, one refers to marketing communications as Integrated Marketing Communications or IMC, although in the past they were called promotions. IMC is the concept under which a company care ... veloped in a time when people were conducting business by following a sales orientation. Therefore, IMC were used merely to persuade people to buy that company's products. Nowadays, IMC has developed ...
Subjects: Businesss Research Papers > Marketing
IMC and Marketing Comparison
scuss 2 of the ways and compare and contrast the difference of Integrated Marketing Communications (IMC) and Traditional Marketing. Integrated Marketing Communication is a management concept that is d ... Price, Promotion and Placement. Traditional marketing is company-focused and product based. Unlike IMC, traditional marketing is more focused on maintaining the brand of the company where as IMC is m ...
Subjects: Businesss Research Papers > Marketing