Essays Tagged: "Packaging"

It's about the function of the packaging

1.0 IntroductionPackaging plays an essential role in contemporary society. It contributes to production, distributio ... oduction, distribution, preservation and so on. In the chapter one, it will explore the function of packaging and its importance in the marketing mix, which is essential to understand the reasons why ... and the reasons why packaging can promotes the brands and makes the products stand out.2.0 Defining packaging2.1 The definition of packagingStanton, Etzel and Walker(1994) define a package as "the act ...

(5 pages) 80 0 4.0 Apr/2006

Subjects: Businesss Research Papers > Marketing

Mineral Water Comparision

n be broken up into following components: - Raw material cost (Water processing) - Labour charges - Packaging (Bottle, Label, cap & Carton) - Manufacturers margin - Excise duty - Sales tax - C &am ... re Total Re 0.40 to 0.55 per litre ICE, Delhi spends Re 1.00 per litre of output Pricing (Contd.) - Packaging cost The package cost can vary depending on the choice of material (PET Vs. PVC), quality ...

(3 pages) 1174 0 5.0 Feb/2008

Subjects: Social Science Essays > Psychology > Psychological Theories & Authors