Essays Tagged: "pr campaign"
This document is a fine creative idea about the Renault's marketing plan for 2003, within the Hungarian business environment.
ant tools included in the communication mix are television advertising and public relations. In the PR campaign we organise contests, exhibitions, press conferences and special events in order to crea ... nal attributes, such as safety and comfort.The marketing plan consists of several elements that are provisional and perhaps negligible in case working with a tight budget.The execution of the marketin ...
Subjects: Businesss Research Papers > Marketing
Executive Summary for Public Relations Campaign
IntroductionWhen any company prepares for a campaign there are many aspects that need to be planned accordingly. This executive s ... risis management plan, budget and strategies to have a successful campaign. After implementing this PR campaign Ridoran's Manufacturing is ensured a successful outcome.EthicalSince a public relations ... ble of influencing others, ethics plays a critical role between the public and the public relations practitioner. Losing the public's trust means losing the publics support. Therefore, every time a pu ...
Subjects: Businesss Research Papers > Marketing
Public Relation Campaign Strategies.
nd generate publicity for Kraft Foods, H.A.R.K. (Hallett, Atkins, Rouse, Krumm) Public Relations is proposing the following strategies for a PR campaign. These strategies will include the listing the ... de the listing the objectives and developing a tactical plan using a variety of tools.Objectives of PR Campaign.When developing the objectives for the Kraft Foods public relations campaign, our compan ...
Subjects: Businesss Research Papers > Management
Public Relations Campaign Strategy.
ampaign's public, developing crisis and tactical plans, evaluating the business implications of the PR campaign, and identifying potential benefits and risks associated with the selected strategy.Obje ... nothing is more important to Harley Davidson than the safety of their customers. Statistics will be provided to illustrate the disparity in injuries between those riders involved in accidents who were ...
Subjects: Businesss Research Papers > Marketing
PR Campaign Strategy
PR Campaign Strategy for Riordan ManufacturingWith the use of public relations tools, Riordan Manufa ... end a 3:00 p.m. meeting where they will be told that the plant will be closing in 60 days. Founder, President, and CEO Michael Riordan will make this announcement and explain why this decision was mad ... his painful and difficult decision. Layoff information packages will be distributed at this time. Representatives from human resources and the Michigan Department of Labor Rapid Response Unit will als ...
Subjects: Businesss Research Papers > Management
A complete PR Campaign for a school
Kelsey Unified School District PR CampaignThe purpose of this paper is to identify Kelly Unified School District's (KUSD) public re ... es and to build a campaign that will demonstrate an interactive school system to the community. The PR campaign will identify the target audience, ethical implications of the issues, a market research ... s campaign will be integrated with marketing functions of the organization. In addition, a complete PR strategy will be identified that includes the objectives of the campaign, organizational publics, ...
Subjects: Businesss Research Papers > Marketing
PR Campaign Final Report
al and external publics of Starbucks. Starbucks identified the following six areas of focus for the PR campaign team to use in the development of the PR plan:•PR issues•Objectives•Publi ... ssues•Objectives•Publics (internal and external)•Strategy (big picture)•Tactics/PR tools used•Business implications (monetary and/or image)The PR campaign created based on the ...
Subjects: Businesss Research Papers > Marketing
PR Campaign: Overview Paper
The Elias Group: Leader in Diversity in the WorkplaceThe Elias Group is a non-profit organization dedicated toproviding information, services and assistance to businesses wishing ... thical implications, developing a market research plan to support the initiative, analyzing how the PR campaign will affect marketing functions, and analyze the relationships between proactive and rea ... ations that involve education and training of all employees in the organization on diversity issues prior to the message being sent to the public. The Elias Group consists of 31 full-time employees an ...
Subjects: Businesss Research Papers > Case Studies
PR Campaign Strategy: The Elias Group
At the present time, the Elias Group has customers in 35 states. Although the Elias Group is nationally bas ... es. The Elias Group has helped those clients participate successfully in the Government market from proposal preparation through contract awarding. The Elias Group is proud to be a community leader in ... will explain The Elias Group's strategies in this campaign and will include the objectives for the PR campaign, identification of The Elias Group's publics, the risks in the strategy, a media release ...
Subjects: Businesss Research Papers > Case Studies
PR Campaign: Final Paper
in organizations of all sizes" (Seitel, 2004, pg. 2). Patton-Fuller Community Hospital continues to preserve an obligation to the healthcare needs of the public, while also offering specialized medica ... ed success of Patton-Fuller Community Hospital.Executive SummaryPatton -Fuller Community Hospital's primary goal is to become a leader in healthcare in their local community. Patton-Fuller is committe ...
Subjects: Businesss Research Papers
Tylenol Case Study Analysis
a strategy team to handle the crisis. The two objectives Burke gave the team were first, "How do we protect the people?" and second "How do we save this product?" (Broom, 1994)Johnson and Johnson's in ... n and Johnson's initial response was to tell consumers through media outlets not to use any Tylenol products. Next they stopped production and advertising of Tylenol and began a nationwide recall of a ...
Subjects: Businesss Research Papers > Marketing
PR Campaign Overview - Riordan Trucking
PR Campaign: Overview PaperRiordan Manufacturinga.Prepare a 1,050-1,750-word detailed outline of you ... east 4 in-text citations and a reference page in APA format):1)Identify the selected organization's PR issues based on your selected scenario.2)Identify your target audience for the PR Campaign.3)Disc ... o.2)Identify your target audience for the PR Campaign.3)Discuss ethical implications related to the PR issues.4)Develop a market research plan to support your PR Campaign strategy development.5)Analyz ...
Subjects: Businesss Research Papers > Marketing
Marketing Plan. Riordan Manufacturing
plastic designs that have earned them international acclaim. Riordan's attention to detail, extreme precision and their attention to quality have kept Riordan Manufacturing the leader in their industr ... in their industry. Riordan Manufacturing is wholly owned by Riordan Industries, a Fortune 1000 enterprise and is looking to expand their product line in another country. Riordan Manufacturing will dev ...
Subjects: Businesss Research Papers > Marketing
Public Relations Campaign Strategy Paper
ons campaign strategy to fit a particular company is obtaining knowledge about the business and its products or services. At the very least a PR firm should be cognizant of the businesses vision and v ... nies organizational structure and work ethic as well as a "feel" for the corporate culture may also prove beneficial to a PR firm. The organization chosen for this paper is National Gypsum Company whi ...
Subjects: Businesss Research Papers > Marketing
PR Campaign
d financial services company that conducts its business throughout the United States by way of four primary business lines: Retail Banking & Financial Services, Home Loans, Commercial Banking, and ... mall businesses" (Washington Mutual, 2008, p. 1). Unfortunately, this vision is becoming tainted as pressure is mounting over recent allegations that the organization's home loan division pressured an ...
Subjects: Businesss Research Papers > Marketing
San Francisco Zoo Public Relation Final Paper
�PAGE � �PAGE �10� PR Campaign: Final Paper Running Head: PR CAMPAIGN- FINAL PAPERPR Campaign: Final PaperMaria NunezUn ... Executive SummaryThe San Francisco Zoo is accredited by the Association of Zoos and Aquariums and represents a uniquely successful partnership between the City of San Francisco and the San Francisco Z ... Zoo is a community organization serving the people of the Bay Area, and also an educational center providing formal and informal learning programs for children and adults.Currently the San Francisco ...
Subjects: Businesss Research Papers > Management
Effective Communication Case Study Analysis
set a standard for crisis management while handling this situation. The purpose of this paper is to present a case study analysis on Tylenol's crisis management plan and analyze how effective they wer ... n external publics involved in the Tylenol crisis. While employees, management, and McNeil Consumer Products Company were significant internal publics in the case. The early PR campaign focused on com ...
Subjects: Businesss Research Papers > Marketing
Riordan Manufacturing PR Campaign: Strategy Paper
ove of the San Jose corporate office is finalized, the marketing department will initiate a massive PR campaign. All other departments will be expected to assist them by providing a detailed overview ... incentive employees reporting under the marketing and sales groups are eligible for the sales bonus program if all goals and initiatives for existing customers are successfully completed in the a give ...
Subjects: Businesss Research Papers > Management
Riordan Manufacturing Move To China Campaign: Explain possible issues related to relocating more manufacturing operations to China and downsizing the workforce
from Albany, Georgia to China. This move is similar in scope and purpose to the recent move of fan production that Riordan completed in 2002. The primary driver is cost reduction and the secondary on ... elopment of custom runs, and during this time the workforce at the plant will be reduced by 25%.The primary publics affected by this change are the employees at the Albany plant and the plastic bottle ...
Subjects: Businesss Research Papers > Marketing
Effective Communication Case Study
a strategy team to handle the crisis. The two objectives Burke gave the team were first, "How do we protect the people?" and second "How do we save this product?" (Broom, 1994)Johnson and Johnson’ ... Johnson’s initial response was to tell consumers through media outlets not to use any Tylenol products. Next they stopped production and advertising of Tylenol and began a nationwide recall of a ...
Subjects: Businesss Research Papers > Management