Essays Tagged: "Southwest Airlines"

Benchmarking: A Quantitative and Qualitative Look at Southwest Airlines and British Airways

Benchmarking:A Quantitative and Qualitative Look atSouthwest Airlines and British AirwaysIn today's competitive marketplace, all firms are seeking ways ... will look at two companies who can use benchmarking to gain competitive advantage. We will look at Southwest Airlines and British Airways and their practices. We will also consider potential areas of ... industry standards to measure up to its new mission, "To be the undisputed leader in world travel."Southwest Airlines:Overview:Southwest Airlines is a Dallas, Texas based, low-fare carrier serving de ...

(19 pages) 1561 2 4.5 Mar/2002

Subjects: Businesss Research Papers > Case Studies

Deregulation of Aviation

relative to the industry as a whole. This research examines two low fare air carriers, ValuJet and Southwest Airlines. By investigating these air carriers, we can better understand the economic impac ... ed, TWA) which offered nationwide and some international service, and by regional carriers, such as Southwest, which offered short trips between airports not served by the nationals.Deregulation of th ...

(7 pages) 196 0 5.0 Apr/1997

Subjects: Social Science Essays > Economics > Development Studies

Southwest Airlines (NYSE: LUV) HOW IT ALL STARTED: Southwest Airlines (SWA) begins in June 18, 1971, when SWA first operated a first airline consul between Houston, Dallas and San Antonio.

Southwest Airlines (NYSE: LUV)HOW IT ALL STARTED:Southwest Airlines (SWA) begins in June 18, 1971, w ... make more convenient for people to fly. During the first year of operations the customers were the Southwest's first priority. Five years after the first operated a twin-engine the SWA places its six ... in 2000, based on carrier revenues, was United Airlines, a unit of UAL Corp. With the exception of Southwest, all major airlines today operate through hub-and-spoke networks. In such a network, passe ...

(4 pages) 633 0 4.0 Dec/2002

Subjects: Businesss Research Papers

Analysis of Southwest Airlines

EXECUTIVE SUMMARYSouthwest Airlines has come across some issues and the one with the most concern is expansion. South ... n costs in a major city airport, addition of two new gates, more labor costs, etc.The management of Southwest must strive to keep its competitive advantage and strategic coherence when faced with futu ... tough, but also the risk of substitutes to air travel threatens to take travelers out of airplanes.Southwest's main advantage is their price (as much as 80% when compared to other major airlines). Th ...

(11 pages) 1215 6 4.4 Mar/2003

Subjects: Businesss Research Papers > Case Studies

SouthWest Airlines Case Study.

Executive SummaryThousands of people travel by air; Southwest Airlines provides low-fare air transportation service among 58 cities in the United States ... net; sources such as "News Week," and "Wall Street Journal." According to the acquired knowledge of Southwest, the company maintains steady sales. The major success to their continued success is due t ... r continued success is due to their low-cost model and competitors are aware that they cannot match Southwest Airlines low prices therefore, by dropping the price even lower; Southwest Airlines can fo ...

(12 pages) 2479 13 4.6 Apr/2003

Subjects: Businesss Research Papers > Case Studies

Why Southwest can succeed in the airline industry.

SOUTHWEST AIRLINESCASE STUDYMay, 2002 (note we want to consider whats going on now, Feb 2003)Wow! An ... we want to consider whats going on now, Feb 2003)Wow! An excited Colleen Barrett, new president of Southwest shouted in the meeting with her management team. We have bucked the money-losing trend tha ... of 2002. Now the management team is reflecting on second quarter 2002 results.At the same time that Southwest Airlines reported this quarter, the nation's six largest airlines posted hefty losses. (We ...

(9 pages) 894 0 3.7 Jul/2003

Subjects: Businesss Research Papers > Case Studies

Southwest Airlines.

Southwest AirlinesWhat are some of the ways in which Southwest is different than other commercial ai ... s different than other commercial airlines?Question (1)There were many elements that contributed to Southwest Airlines' success in an industry where Southwest Airlines was successful for more than twe ... marketing, and the corporate culture. All of these elements combined contributed to the success of Southwest Airlines.Southwest made flying fun for employees and customers by making everyone feel lik ...

(6 pages) 822 2 4.7 Jul/2003

Subjects: Businesss Research Papers > Case Studies

This article compares Southwest Airlines with another competitor.

mentary Notes: Ryanair - The Low Fares AirlineEleanor O'HigginsComparing Ryanair to its Role Model, Southwest AirlinesThe Southwest Model is described, followed by an analysis of the comparison betwee ... est Model is described, followed by an analysis of the comparison between Ryanair and Southwest.The Southwest Airlines Model - 'Five Symbols of Freedom''Southwest Airlines is a symbol of freedom. Sinc ...

(9 pages) 557 0 2.6 Jul/2003

Subjects: Businesss Research Papers > Case Studies

A Study on Southwest Airlines.

the chosen business, its primary products and services, and a history of its growth and development.Southwest Airlines is a major domestic airline that provides primarily short-haul, high-frequency, p ... estic airline that provides primarily short-haul, high-frequency, point-to-point, low-fare service. Southwest was incorporated in Texas andcommenced Customer Service on 18 Jun 1971 with three Boeing 7 ...

(5 pages) 746 0 3.8 Sep/2003

Subjects: Businesss Research Papers > Case Studies

This paper is a study of Southwest Airlines marketing and promotion practices.

This paper is a study of Southwest Airlines marketing and promotion practices. How Southwest positions itself as a "different ... ion practices. How Southwest positions itself as a "different" kind of airline will be covered. How Southwest uses the word 'love' as a promotional tool will be covered. Southwest's meaning of a "trip ... a "triple crown winner" while promoting itself will be covered. Finally, different innovations that Southwest has employed to make the airline stand out will also be covered.Southwest has positioned i ...

(3 pages) 341 0 3.5 Nov/2003

Subjects: Businesss Research Papers > Marketing

Southwest Airlines positions itself as a different class of airline by having the most generous frequent flyer program of all major carriers.

Southwest Airlines is the nation's leading, and largest, low fare airlines. Southwest Airlines posit ... ifferent class of airline by having the most generous frequent flyer program of all major carriers. Southwest Airlines marketing campaign emphasizes the company's role in keeping fare prices down and ... which have been forced to bring their prices down for fear of having their market share grabbed by Southwest. The campaign also stresses the high level of service quality offered by the airline's emp ...

(2 pages) 191 0 4.6 Dec/2003

Subjects: Businesss Research Papers

Organizational Culture: MGT 331 - Analysis of my organization cultures

ricing structure, but they can't duplicate your culture.Want proof positive? Consider award-winning Southwest Airlines. Southwest flies the same routes as other airlines, uses similar equipment and th ...

(2 pages) 738 0 3.2 Jan/2004

Subjects: Businesss Research Papers > Management

Case study of The Path Goal Theory and James Parker, CEO of Southwest Airlines

theory is, how it relates to leadership, and then apply the components to how James Parker, CEO of southwest airlines, appears to use them to facilitate daily operations within the company.The Path-G ... es' successful interactions with Herb Kelleher would prove to be critical to his future career with Southwest. Herb Kelleher successfully gained entrance into Southwest airlines as the CEO in 1982 and ...

(9 pages) 429 0 4.2 Jan/2004

Subjects: Businesss Research Papers > Case Studies

Southwest Airlines - What makes them so successful? Discusses the advertising and management techniques that makes Southwest Airlines so profitable.

When discussing airlines, one small but powerful name stands out; Southwest Airlines. This airline positions itself as different for a number of reasons. The most log ... offer numerous flights to the same cities each day. This makes them very convenient for travelers. Southwest Airlines also values their employees very much. The airline prides itself in being a great ... have an excellent relationship with the employees and the labor organizations that represent them. Southwest also has a very strong customer service policy. The airline began the first profit-sharing ...

(3 pages) 821 0 4.6 Feb/2004

Subjects: Businesss Research Papers

Southwest Airline's Future

Southwest AirlinesSouthwest Airlines and the Airline Industry have had their ups and downs, from flu ... downs, from fluctuating fuel costs to questionable promotional programs to terrorist acts. Although Southwest Airlines has delt with a variety of set backs, one such as 9/11, they have continued to be ... delt with a variety of set backs, one such as 9/11, they have continued to be a profitable company.Southwest company's operations results consolidated net income for 1999 was $474.4 million ($.89 per ...

(7 pages) 463 0 4.6 Feb/2004

Subjects: Businesss Research Papers > Management

Southwest Airlines Case Study

Southwest Airlines has a history of being aggressive during tough times. The primary factors that ha ... 60 to 90 minutes long); and the "what ever it takes" prevalent in the corporate culture. Pre 9/11, Southwest was very successful in maintaining these strengths to grow and profit.The post 9/11 strate ... eople, and its corporate culture, procedures, policies and growth models to maintain profitability. Southwest was the only major airline to maintain a full schedule, operating 100% of its aircraft, po ...

(2 pages) 290 0 2.8 Mar/2004

Subjects: Businesss Research Papers > Case Studies

Explains Southwest Airlines positions itself as a different class of airline by having the most generous frequent flyer program of all major carriers. How it uses LUV as a promotional tool.

Southwest has become one of the most successful stories of the air. Southwest has strived to positio ... tomer relations strongly. In their mission statement, which is available for viewing at: http://www.southwest.com/about_swa/mission.html, states: "The mission of Southwest Airlines is dedication to th ... emselves on having the most generous frequent flyer program and rewards program available.*Prices. "Southwest Airlines is the nation's leading, and largest, low-fare airline." (Pg. 5, Para 2)*Cabin Se ...

(3 pages) 176 0 3.4 Apr/2004

Subjects: Businesss Research Papers

Southwest Airlines Risk Management

As with any company, Southwest Airlines has risks that have to deal with. For starters, co-founder and visionary leader K ... n be less involved in the firm's operations. Mr. Kelleher is responsible for the decision making of Southwest Airlines so it is going to be interesting to say the least when he takes a lesser role in ... it is going to be interesting to say the least when he takes a lesser role in the daily business of Southwest. Perhaps a more important risk, though, is the simple fact that Southwest is an airline. P ...

(3 pages) 224 1 2.6 Jul/2004

Subjects: Businesss Research Papers > Management

Major Privacy and Security Concerns at Southwest Airlines

Southwest Airlines has to deal with one of the main privacy/security concerns that face the entire a ...

(3 pages) 52 0 3.0 Jul/2004

Subjects: Businesss Research Papers

This essay talks about SWA's marketing ideas. Thw way they use the word luv in advertisements.

Southwest Airlines is the fifth largest airline in the United States. It is operating more than 2,10 ... over 44 million passengers a year to 50 different cities all over the United States (Cohan, 2003). Southwest is very well known for its best on-time record, best baggage handling, and gets the least ... record, best baggage handling, and gets the least customer complaints in the airline industry.When Southwest Airline uses the word "love" or "luv" as a marketing approach they are not talking about w ...

(4 pages) 90 0 4.8 Jul/2004

Subjects: Businesss Research Papers