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Aqualisa Quartz: Simply a Better Shower, Case Study
... of their existing customers is important. Aqualisa needs to develop an effective positioning strategy for Quartz, so that it does not cannibalize their existing products and also gains substantial entry into the market at the same time. Broadly speaking the customers in the individual market segment ...
Aqualisa Quartz is case study of Harvard business school.
... of possible market segments for the Quartz reveals trade shops as the channel with the largest potential customer base. The possible customer base ranges from a minimum of 53,000 to a maximum of ...