Coffeetime- Research and Decision Making Assignment

Essay by gigi2260University, Master'sA+, October 2008

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The study of research methods provides an organization with the knowledge and skills the company needs to solve the problems and meet the challenges of a fast-paced decision-making environment. The manager's increased need for more and better information; the availability of improved techniques and tools to meet this need; and the resulting information overload if discipline is not employed in the process are the three factors an organization use to stimulate an interest in a scientific approach to decision-making (Cooper & Schindler, 2003, Ch 1 pp.10-11).

In this paper, team B plan is to provide information on business research and the decision-making process at CoffeeTime. In doing so, team B will distinguish among what is knowable, unknowable, and researchable within CoffeeTime research. The team plan to distinguish between secondary and primary research. The team plan to explain the concepts of validity and reliability of data in the industry. As team b concludes their paper, the team will provide valid information among sampling methods, if any, at CoffeeTime.

CoffeeTime is a chain of coffee bars that is popular in North America and Europe. It procures and roasts some of the world's finest coffee beans and sells a variety of blended coffee beverages and snacks. Recent trends in the global coffee business indicate that South Asia is an emerging market for coffee with a 'special favor' and coffee bars. Coffee Time has identified India among other South Asian economics as a bright prospect. The management of CoffeeTime is considering the option of entering data (Managing Research Design Simulation).

a.In trying to determine where to locate its outlets in India, CoffeeTime had to analyze considerable data. Given this data, what does CoffeeTime really know about the various locations in India?CoffeeTime's brand perception is related to the sum of...