Company Selection: McDonald's & Wendy's.

Essay by DANIMAL69University, Bachelor'sA+, November 2005

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The first Wendy's restaurant opened in Columbus, Ohio on November 15, 1969 at 257 East Broad Street by Dave Thomas (Wendy's. com). In 1972, the first franchise outside of Ohio was opened in Indianapolis, Indiana. Wendy's is known as the home of the old fashioned hamburger, and is "the #3 hamburger chain by sales. Its sales trail only McDonald's and Burger King. There are almost 6,700 Wendy's restaurants worldwide; about 78% of them are franchised" (Hoover's fact sheet). Wendy's offers high quality in customer service and allows customers to have their hamburger made the way they want it done. Wendy's is on the New York Stock Exchange under the symbol of WEN.

McDonald's was started in the early 1954s by Dick and Mac McDonald in San Bernardino, California. McDonald's then opened in Chicago Illinois in 1955, and by the year 2000, McDonald's had grown to 25,000 restaurants in about 120 countries.

McDonald's is known as one of the best places to get a hamburger and good customer service. ( McDonald's is on the New York Stock Exchange under the symbol of MCD.

"McDonald's is the world's #1 fast-food company by sales, with more than 31,000 flagship restaurants serving burgers and fries in more than 100 countries. Almost 30% of its locations are company-owned; the others are run by franchisees" (Hoover's Fact Sheet). McDonald's is not only #1 in the United States, but around the globe as has been proven by their currently opening a restaurant in Beijing, China.

Both McDonalds and Wendy's are both publicly traded on the New York Stock Exchange (NYSE). At the end of business day, October 11, 2005 McDonalds (MCD) on the NYSE was selling at #32.34 and Wendy's (WEN) was at $45.60 McDonald's earning/Share was reported at 1.91 with a 52 week...