howard schultz

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Howard Schultz Starbucks CEO

The success of Starbucks is attributed to the good management and smart ideas established by Howard Shultz and played out through his leadership style. Howard Mark Scultz was born in July 19, 1953 in Brooklyn, New York. He is an American businessman, and he's best known as the chairman and CEO of Starbucks, and the owner of Seattle SuperSonics. Howard graduated from Northern Michigan University with a bachelor's degree in communications in 1975. In 1987 he founded the coffee company Il Giornale, and then in 1987 he purchased Starbucks and became CEO and chairman of the company.

Schultz was the general manager of Swedish drip coffee maker in 1979 before being Starbucks CEO. In 1981 he was curious as to why a coffee-bean shop called Starbucks in Seattle ordered so many plastic cone filters. He was impressed with the coffee shop knowledge of coffee, and kept in contact with them.

Later in 1982 Entrepreneur Howard Schultz joined the company and made Starbucks a successful company worldwide. Schultz was the one who had the idea of selling espresso beverages other than whole bean coffee. However, the owners Jerry Baldwin and Gordon Bowker refused his idea. But later on after Schultz started his own coffee shop business which had good revenue, the Starbucks owner decided to go with Shultz idea then.

Today, no other company sells more coffee drinks than Starbucks. By 2012, Starbucks had expanded in 39 countries around the world, and it has a value of $35.6 billion. Schultz leadership is a sign of how real effort and vision can take you a long way. Howard Shultz is ranked as the No. 311 richest individual in the United States.