Music industry analysis

Essay by dengyu877University, Master'sA-, April 2004

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UNESCO's Division of Arts and Cultural Enterprise would like to introduce the first in its series of tools for the use of Global

Alliance members, designed to help them effectively promote cultural industries. Those engaged in cultural industries, above all in

running or planning for the growth of micro and SMEs, have an urgent need for information, both on the practical aspects of their

enterprise and on the broader outlook for the industry within which they are working. This need has not hitherto been well met, either

because it involves independent global analysis or conversely attentiveness to the specific concerns of micro and SMEs. Global

Alliance tools will address this problem both with 'how to' guides that outline how to run SMEs successfully (writing business plans,

dealing with intellectual property concerns, setting up collecting societies) and broader pieces of effective analysis on world and

region wide trends in cultural industries.

Other tools will provide perspectives for public policy makers that might not otherwise have

been taken into account (a paper for instance comparing public policy measures in Europe and their market effect). The first in this

series of tools is a set of analyses on current trends in the music industry. A main paper analysing the state of the global market for

music is complemented by a set of regional studies, on Latin America, South East Asia and Africa, so that local operators have a

bigger picture and policy makers can formulate growth strategies that make sense both locally and internationally.

All these tools constitute a valuable extension of the work of UNESCO's Global Alliance for Cultural Diversity, a six-year initiative

launched in January 2002 to help safeguard and promote creativity in all the varied forms it takes around the world. The Alliance

recognises above all the social and economic...