Singapore Airlines

Essay by peace09University, Bachelor'sA-, November 2004

download word file, 31 pages 3.6 2 reviews

Downloaded 452 times

Singapore International Airlines: A Brief Glimpse

Singapore Airlines (SIA) is internationally recognised as one of the world's leading carriers and is a pioneer of inflight services such as free drinks and complimentary headsets. As of 1st September 2004, SIA operates 89 passenger aircraft with 16 more on order and another 45 on option. The average age of SIA's passenger fleet is 5 years 1 month thereby having one of the youngest fleet age in the world. The staff strength of the SIA Group worldwide stood at 28,707 at the end of the financial year 2003-2004. The route network spans 90 destinations in almost 40 countries. A recent breakthrough by SIA was its launch of the world's longest non-stop commercial flight from Singapore to Los Angeles which occurred on Feb 3, 2004. In June 2004, SIA created another aviation milestone when it launched non-stop services between Singapore and New York. Furthermore, SIA will be the first airline to operate the world's largest aircraft, the Airbus A380, in the first quarter of 2006.

Aviation Industry

The airline industry is in essence a highly regulated and fragmented industry where the products are perishable once the plane takes off with empty seats, the earning forever.

The Asian Scene

Air transport has grown in significance over the last decade, especially in the Asia-Pacific region. There can be little doubt that one of the contributing factors is the geography of the region where water barriers between populations with natural affinity to each other facilitate air transport demand.

Trouble after Trouble

In the late 1990s, the Asian economic crisis affected airlines in the Asian Pacific region where the currency turmoil and business slowdown caused a great reduction in passenger traffic. Furthermore, a decrease in visits to Southeast Asia occurred with the smoke haze caused by the...