Target Audiences and implied messages

Essay by GanesanPUniversity, Bachelor'sC+, June 2014

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"I believe that what we become depends on what our fathers teach us at odd moments, when they aren't trying to teach us. We are formed by little scraps of wisdom." ― Umberto Eco, Foucault's Pendulum

Despite the hard times and his physical disability of being born dumb and deaf a father never fails to love his daughter with all his heart and still see a child in her despite her growing age. Being stone hearted, reluctant and selfish is what she gives in return. Being bullied in school resulted her in hating her father more and also resulting in diversion of attention to the wrong path where her situation is taken advantage of. Trying to loose her life on her birthday teaches her a lesson end of the day that in time of need and in any situation only her father was and will be there and is willing do anything for her; even forgo his life in order to save her.


It's a Thai insurance advertisement that targets audiences of all age categories. Its contains family sentiments and the value of life. The reason it's targeted to all age category is because it is important for everyone of all age to learn about family value, love and bond and how precious your life is not only to you but also to those people surrounding you. It mainly targets teenagers and parents. It allows teenagers to learn that their parents always love them with all their heart and care for them in any case. A father's love contributes as much and sometimes more to a child's development as does a mother's love. The advertisement basically teaches young ones out there to treasure and respect the love a father and also teaches teenagers the...