Two contrasting business - Tesco & Nike

Essay by TwiStaCollege, UndergraduateA, March 2006

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Tesco is one of the world's leading international retailers. Since the company first used the trading name of Tesco, in the mid 1920s, the group has expanded into different formats, different markets and different market sectors, whereas, Nike is an international brand almost known by every man, women and child in the world. Nike was founded a little later than Tesco in 1962 by Bill Bowerman and Phil Knight. For this assignment I am required to produce a detailed report on two contrasting medium/large sized organisations. My two chosen organisations are Nike and Tesco who I have briefly described above.

Both Nike and Tesco are two contrasting business in the business world. They both are very successful at what they do and are continuing to grow. Tesco is a retailer, whereas, Nike is a large organisation which markets its logo, and its product are made via other sectors of their organisation (There are specialized departments which profession in making goods for Nike).

Tesco is the market leader in the UK at the moment with 28% of the shares in sales. Tesco is a PLC (Public Limited Company), which is owned through shares traded on the Stock Exchange, this enables the public to buy shares and own them for as long as they want or even sell them on for profit, floating Tesco as a PLC has helped them as its been able to dramatically grow and in the longer term make huge profits which has been one of their aims. Making huge profits has also enabled Tesco to expand throughout the world which again is one of their objectives.

'We treat people how we like to be treated', this is a famous phrase which Tesco practice and often is found on their websites, magazines etc. Basically, Tesco are...