Essays Tagged: "Below the Line"

Djarum Super advertising analysis Indonesia

read word of mouth about it.PT Djarum combines two ways of advertisements; Above the Line (ATL) and Below the Line (BTL) advertising including event promotions, sponsorships, and Corporate Social Resp ... sThere are two kinds of marketing strategies used to promote this product; Above the Line (ATL) and Below the Line (BTL). Carter (2003) stated that ATL is essentially advertising in the mass media whe ...

(16 pages) 0 0 0.0 Jun/2014

Subjects: Businesss Research Papers > Marketing