Essays Tagged: "customer acquisition"

Aladdin Knowledge Systems.

od move. The company expanded its market share, selling to different clients.2) Who are the customers for each product? How do they buy? What are the implications for customer acquisition and ... e than two software security product lines before settling the deal with a single manufacturer. The customers rarely mixed security technologies from several vendors, because once installed, the dongl ...

(2 pages) 46 1 4.8 Aug/2004

Subjects: Businesss Research Papers > Case Studies

Virgin Mobile Pricing Strategy

ead of the competition. By going with Option 3, VM would be able to reach out to a broader range of customers and meet their specific cell phone usage needs. By eliminating the long-term contracts alt ... needs. By eliminating the long-term contracts altogether, it would be a big advantage for VM from a customer acquisition standpoint. For example, for those people under the age of 18, they would now b ...

(5 pages) 89 3 3.5 Nov/2008

Subjects: Businesss Research Papers

Customer Buying Behaivor Concept

�PAGE �1� �PAGE � Customer Buying Behavior Concepts � PAGE �1� Customer Buying Behavior Concept W ... 65533;1� Customer Buying Behavior Concept WorksheetRamona PullinUniversity of Phoenix�Customer Buying Behavior Concepts Worksheet ConceptApplication of Concept in the Scenario and/or ... imulationReference to Concept in ReadingEnvironmental ScanningSam Smith is concerned about customer acquisition and retention. He has tried to avoid losing a client, but he is not sure whethe ...

(2 pages) 55 0 0.0 Jun/2010

Subjects: Businesss Research Papers > Management

Marketing Group Assignment Project

010. Other awards include the Best Digital Campaign - SEM/SEO (Silver) and Best Campaign Strategy - Customer Acquisition (Silver) by dm360 Awards, Emerging Enterprise Award by The Business Time and OC ... n. In a sunrise industry like SEM, these performances are the most obvious indications to potential customers on which agency to engage. These are important tools for PurpleClick in their bid to maint ...

(29 pages) 22 0 0.0 Feb/2012

Subjects: Businesss Research Papers > Marketing